Junior Marketing Coordinator

Company Overview: Mecha Noodle Bar is dedicated to building a workplace where every individual’s skill, contributions, and potential are valued. Guided by our core convictions— Profit Matters/People Matter More; There Are No Ceilings Here, Just Opportunities; Creating a Better Future Together; and Failure Is Encouraged, Growth Is Not Optional — we foster a culture of opportunity, leadership, and continuous development. This role reflects those values, offering the opportunity to grow professionally, lead with impact, and contribute meaningfully through your unique expertise and abilities. Position Summary: At Mecha, the Marketing Coordinator plays a key role in executing integrated marketing strategies that drive brand awareness, community engagement, and business growth across markets. This position supports the development and implementation of digital, social, PR, and local store marketing initiatives while collaborating cross-functionally with operations, design, culinary, and leadership teams. The Marketing Coordinator is both creative and analytical—bringing fresh ideas to campaigns while using data-driven insights to optimize performance. This role requires strong organizational skills, attention to detail, and the ability to thrive in a fast-paced, growth-oriented environment. Responsibilities include: Social Media & Content Development* Develop, create, and publish engaging, brand-consistent content across platforms including Instagram, TikTok, Threads, X (Twitter), LinkedIn, and emerging channels.

• Capture high-quality photo and video content for in-store promotions, menu launches, events, and brand storytelling.
• Monitor social media trends, platform updates, and cultural moments to keep content timely and relevant.
• Track and analyze performance metrics (engagement, reach, conversions) and provide recommendations for optimization.
• Manage community engagement, including responding to comments, DMs, reviews, and guest interactions in a timely and professional manner.

Campaign Execution & Brand Support* Assist in planning and executing integrated marketing campaigns for promotions, new store openings, seasonal launches, and brand initiatives.

• Collaborate with internal teams and external partners to ensure cohesive messaging and on-brand execution.
• Support development of promotional materials including presentations, in-store collateral, digital assets, and email content.
• Maintain marketing calendars and assist with campaign timelines to ensure deadlines are met.

Public Relations & Partnerships* Assist in identifying media opportunities and maintaining relationships with local and national media contacts.

• Support drafting and pitching press materials, coordinating interviews, and tracking media coverage.
• Help manage influencer partnerships, including outreach, coordination, deliverables, and performance tracking.

Market Research & Analytics* Collect and analyze quantitative and qualitative data from campaigns and promotions.

• Conduct competitive research and monitor industry and food trends to inform strategy.
• Support new market research and assist with localized marketing strategies for new store openings.

Events & Community Engagement* Assist with planning and execution of marketing events, grand openings, community activations, and pop-ups.

• Coordinate with vendors, event partners, and internal teams to ensure seamless execution.
• Travel to new and existing markets as needed to support launches and promotional efforts.

Administrative & Cross-Functional Support* Support daily marketing operations including asset management, vendor coordination, invoice tracking, and reporting.

• Maintain organized digital files and marketing documentation.
• Perform other related duties as assigned.

Minimum Qualifications Required:* Bachelor’s degree in Marketing, Communications, Public Relations, or related field required.

• 1–2 years of experience in marketing, communications, or social media management.
• Strong understanding of digital marketing strategies and social media best practices.
• Demonstrated ability to create compelling visual and written content aligned with brand voice.
• Experience capturing and editing photo and video content for digital platforms.
• Familiarity with content scheduling tools, analytics platforms, and reporting dashboards.
• Experience with website management and basic CMS updates preferred.
• Proficiency in Google Workspace and Microsoft Office; experience with Canva and/or Adobe Creative Suite preferred.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills with strong editing capabilities.
• Collaborative mindset with the ability to work in a cross-functional, matrixed environment.
• Self-starter with a proactive, solutions-oriented approach and continuous improvement mindset.
• Willingness to travel regularly for market launches, events, and promotions.
• A passion for food, hospitality, and emerging food trends is strongly preferred.

Physical Demands and Work Environment The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to stand the entire shift. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is frequently required to stand; walk; sit; stoop; bend; shake, stir, and pour; and reach with hands and arms. The employee must occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. While performing the duties of this position, the employee is regularly exposed to sharp objects, slippery floors, smoke, steam, high temperatures, humidity, and extreme cold. The employee regularly encounters water, sanitation solutions, meat products, poultry products, seafood, and produce items. The employee is frequently required to wash hands. The noise level in the work environment is usually moderate to high. Note This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.