Social Media and Marketing Manager

Job Overview
We are seeking a dynamic and energetic Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop innovative marketing strategies, and engage with our community to foster brand loyalty and growth. Your passion for digital marketing, combined with your creative flair and analytical mindset, will drive impactful campaigns that resonate with diverse audiences. This paid position offers an exciting opportunity to lead our social media initiatives and shape our online voice in a fast-paced, innovative environment.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand awareness.
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Manage social media calendars, scheduling posts using tools like Hootsuite or Buffer to ensure consistent online presence.
• Monitor social listening channels to gauge public sentiment, identify trends, and respond promptly to customer inquiries or feedback.
• Utilize SEO techniques and keyword research to optimize content for search engines and improve visibility.
• Analyze web analytics and social media metrics using Google Analytics and platform insights to measure campaign performance and refine strategies accordingly.
• Collaborate with cross-functional teams such as PR, sales, and product development to support promotional campaigns, product launches, and e-commerce initiatives.
• Oversee paid advertising campaigns on Facebook Ads or other platforms to maximize reach and ROI.
• Maintain relationships with influencers, media outlets, and partners through effective relationship management practices.
• Proofread all content for accuracy, clarity, and brand consistency before publication.

Requirements

• Proven experience in social media marketing, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Familiarity with social media management tools like Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Ability to create engaging multimedia content including videos (video editing skills preferred) and professional photography.
• Strong understanding of branding principles along with public relations experience to manage the company’s online reputation effectively.
• Excellent proofreading skills with keen attention to detail for all written materials.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Join us in shaping vibrant digital narratives that captivate audiences worldwide! This role offers an inspiring platform for creative minds eager to make a meaningful impact through innovative social media marketing strategies.

Pay: From $18.00 per hour

Work Location: In person