Marketing & Brand Director

Tejas Rodeo Company | Bulverde, Texas

Tejas Rodeo Company is seeking an experienced, highly driven Marketing & Brand Director to lead all marketing, advertising, and public relations across our growing family of brands:

• Tejas Rodeo
• Tejas Steakhouse & Saloon
• Tejas Company Store
• Western Sky Wedding & Event Venue

This is a senior, hands-on role for a marketing professional who knows how to build strategy, create content, analyze performance, and drive real revenue growth — particularly in increasing steakhouse traffic and event sales. We are looking for someone who can step in with minimal hand-holding, take full ownership, and push the Tejas brand forward.

Key Responsibilities

Brand Strategy & Marketing Leadership

• Develop and execute comprehensive marketing plans for all Tejas brands
• Build and maintain brand kits, messaging, and visual identity standards
• Manage and update all websites and digital presence
• Oversee ticketing system setup, event descriptions, confirmation emails, and automated customer communication
• Build and manage annual and monthly marketing calendars

Digital Advertising & Analytics

• Manage Google Ads, Meta Ads, Google Business, Google Maps, and social advertising
• Implement and manage Google Analytics, tags, events, pixels, and retargeting
• Track performance metrics, analyze data, and adjust campaigns to improve ROI
• Grow email databases through website and ticketing integrations

Content Creation & Social Media

• Create and schedule content for Facebook, Instagram, TikTok, and other platforms
• Capture photos and video at events, rodeos, concerts, and promotions
• Produce engaging behind-the-scenes and contestant-focused rodeo content
• Manage influencer partnerships and media collaborations
• Plan and execute professional photoshoots

Restaurant & Event Promotion

• Drive increased steakhouse traffic on Thursdays, Fridays, Sundays, and off-season periods
• Work with food & beverage teams on chef specials, happy hours, and seasonal menus
• Create and promote holiday and themed dining events (Valentine’s, Mother’s Day, etc.)
• Conceptualize, plan, promote, and execute new events and experiences (example: Galentine’s, line dancing nights, themed dinners, patio events)

Sales & Corporate Event Support

• Collaborate with sales team on corporate events, conventions, and private parties
• Create promotional materials, rate cards, media kits, and information packets
• Promote VIP experiences such as the Silver Spur Suite
• Support outreach to businesses and organizations

Public Relations & Media

• Coordinate media visits and interviews with ownership
• Manage photographer access and negotiate image usage
• Build relationships with community groups, schools, and local organizations

Operational Execution

• Design flyers, signage, billboards, and printed collateral
• Post and remove on-site promotional materials
• Maintain organized project workflows and content calendars
• Ensure brand consistency and error-free copy across all platforms

Qualifications

• 5+ years professional marketing experience with proven results
• Experience in hospitality, entertainment, or live events strongly preferred
• Expertise in:
• Google Ads, Meta Ads, Google Business
• Google Analytics, tags, pixels, and retargeting
• Email marketing platforms (Constant Contact or similar)
• Social media content creation and scheduling
• Strong photography and video content skills
• Excellent writing and editing with near-zero spelling/grammar errors
• Highly organized, self-motivated, and deadline-driven
• Comfortable working some evenings and weekends for event coverage
• Passion for Western culture and rodeo a major plus

What Success Looks Like

• Increased steakhouse traffic and revenue
• Stronger brand recognition and community presence
• Consistent, high-quality content output
• Growing ticket sales and event bookings
• Organized, proactive marketing execution without micromanagement

Why Join Tejas

Tejas Rodeo Company is a fast-growing Western hospitality and entertainment brand with ambitious plans for expansion. This role offers the opportunity to shape a respected Texas institution and build a marketing program from the ground up.

Pay: $60,000.00 - $65,000.00 per year

Work Location: In person