Field Marketing Specialist

Mule Extracts is seeking an energetic and passionate Field Marketing Specialist (FMS) to help build brand presence and create memorable experiences across New Jersey, with a primary focus on Central and Northern NJ. This role is the face of Mule in the field — executing in-store vendor days, pop-ups, dispensary events, and community activations while supporting retail execution and local marketing initiatives. As Mule continues expanding its store footprint and event calendar, this role ensures our brand shows up professionally, consistently, and in alignment with our standards.

Overall Responsibilities:

Brand Activations & Vendor Days (Primary Focus)

• Execute an average of 4–6 in-store vendor days/pop-ups per week, depending on schedule
• Handle event setup and breakdown (booth, signage, displays, demo materials)
• Represent Mule professionally at dispensary events, lifestyle pop-ups, and community activations
• Educate consumers and budtenders on product features and brand story
• Track inventory before and after events
• Submit detailed post-event reports including sales insights, consumer feedback, and photos
• Ensure all materials and interactions meet Mule brand standards

Retail Engagement & Brand Execution

• Conduct regular retail and merchandising audits in assigned territory
• Ensure brand displays and in-store presence meet Mule guidelines
• Support local influencer, budtender gifting, and incentive initiatives
• Gather and report market insights and competitive observations

Administrative & Coordination Support

• Assist in scheduling and executing budtender education sessions
• Assist in maintaining event calendar and confirming logistics
• Track mileage and submit expense reports in a timely manner
• Maintain organization and cleanliness of marketing materials and storage
• Attend initial training and ongoing product/brand meetings
• Support marketing team initiatives as needed

Requirements:

• Must be 21 years of age or older
• Must reside within assigned Central/Northern NJ territory
• Valid driver’s license and reliable transportation required
• Minimum 1-2 years relevant experience. (field marketing, events, retail, sales, cannabis, or CPG preferred… Cannabis marketplace experience is a major plus.)
• Some college education preferred
• Strong verbal and written communication skills
• Professional appearance and presentation
• Comfortable working independently
• Available weekdays, evenings, and weekends
• Able to stand for extended periods and lift up to 40 lbs

Ideal Candidate:

• Outgoing, engaging, and comfortable representing a premium brand
• Organized and detail-oriented
• Passionate about cannabis and consumer experience
• Reliable, punctual, and accountable
• Thrives in dynamic, fast-paced field environments

Job Type: Part-time

Pay: $18.00 - $20.00 per hour

Expected hours: 24 – 30 per week

Work Location: In person