Social Media and Marketing Coordinator

<Overview>
Are you passionate about crafting compelling digital narratives and engaging audiences across multiple platforms? We are seeking a dynamic Social Media and Marketing Coordinator to energize our brand presence and drive innovative marketing campaigns. In this role, you will harness your creativity, strategic thinking, and technical skills to elevate our social media footprint, boost brand awareness, and foster meaningful relationships with our community. Join us in our growth becoming one of the fastest growing specialty egg brands nationwide!

<Duties>

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Threads, Snapchat, TikTok, LinkedIn, and others to increase engagement and brand visibility.
• Create captivating content including graphics, videos, blog posts, and photography using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to ensure visual consistency and high-quality output. We have the ability to work with a content creation team to help with graphic design and illustrations.
• Manage social media scheduling and publishing through applications such as Hootsuite, maintaining a consistent posting calendar aligned with marketing campaigns.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity; leverage this data to refine content strategies.
• Implement targeted Meta and TikTok Advertising campaigns to reach specific audiences, optimize ad performance using Google Analytics and web analytics tools.
• Collaborate with the public relations team to coordinate branding efforts, craft press releases, and manage reputation management initiatives.
• Work with sales team to manage retail marketing and promotions.
• Conduct keyword research for SEO purposes to enhance content discoverability; incorporate SEO best practices into all digital content.
• Track campaign performance metrics regularly, analyze data via Google Analytics or similar tools, and prepare reports to inform future marketing efforts.
• Engage with followers by responding promptly to comments and messages, fostering community relationships that strengthen brand loyalty.
• Manage influencers and shopper marketing initiatives.
• Capture high-quality photographs and videos for use in campaigns; edit multimedia content with video editing software to produce polished visuals.

<Experience>

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Familiarity with social listening tools, web analytics (Google Analytics), SEO techniques, and keyword research strategies.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with Adobe Creative Suite is highly preferred.
• Hands-on experience running Facebook Advertising campaigns with measurable results; knowledge of audience targeting and ad optimization is essential.
• Strong understanding of digital marketing principles including branding, content creation, public relations, and e-commerce strategies.
• Excellent written communication skills with an eye for proofreading and editing to ensure accuracy and clarity in all content.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Knowledge of social media management tools like Hootsuite or Buffer for scheduling and analytics reporting is a plus.
• Experience in photography or video editing enhances your ability to produce engaging multimedia content that captures attention. Join us as a Social Media and Marketing Coordinator where your innovative ideas will make a real impact! Bring your enthusiasm for digital storytelling, strategic mindset, and creative flair—together we’ll build vibrant online communities that inspire action!

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan

Work Location: Hybrid remote in Rio, WI 53960