Social & Digital Marketing Specialist

Dawson

Full-time

West Jefferson, OH, USA

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About the job

Social & Digital Marketing Specialist

Business Consulting and Services Industry

$70,000-$90,000 per year

Monday-Friday, 40 hours/week

West Jefferson, OH

Permanent Opportunity

Portfolio required to be considered

Why You’ll Love This Job:

  • Hybrid schedule
  • Medical, dental, and vision benefits
  • PTO
  • Bonus opportunities
  • Opportunity to own social strategy and expand into broader digital marketing initiatives

What You’ll Do:

Own Organic Social Media (Primary Focus)

  • Lead organic social strategy, content creation, publishing, and reporting for multiple client brands
  • Concept, design, write, schedule, publish, and analyze content across Instagram, Facebook, TikTok, LinkedIn, Threads, and YouTube
  • Serve as the voice of the brand online through thoughtful, engaging community management
  • Respond to DMs and comments, moderate conversations, de-escalate complaints, and escalate when appropriate
  • Build and manage content calendars across multiple accounts while meeting deadlines
  • Monitor performance metrics and optimize content based on platform analytics and KPIs

Expand Into Broader Digital Marketing

  • Contribute to email marketing campaigns and grow into deeper email strategy ownership
  • Support paid social campaigns and influencer partnerships as responsibilities expand
  • Explore and experiment with AI tools to enhance content creation and workflow efficiency

Deliver Early Impact (First 90 Days)

  • Seamlessly take over existing accounts and maintain consistent posting
  • Establish strong community management standards with quick, professional response times
  • Introduce fresh content ideas that positively impact engagement metrics
  • Begin supporting additional digital initiatives beyond organic social
  • Demonstrate proactive communication and reliable follow-through

What We’re Looking For:

  • 2–5+ years of hands-on social media experience (agency, brand-side, or both)
  • Experience in a CPG environment strongly preferred
  • Strong content creation skills across major social platforms
  • Hands-on experience with Meta Business Suite and social scheduling tools
  • Ability to manage multiple brands or accounts simultaneously
  • Experience collaborating with cross-functional teams (internal and external)
  • Photo editing proficiency (Photoshop, Affinity, Canva, or similar)
  • Video editing experience (After Effects, CapCut, Premiere, etc.) preferred
  • Strong understanding of platform analytics and performance tracking
  • Foundational knowledge of email marketing with eagerness to expand
  • Customer-service oriented with strong online communication skills
  • Professional yet personable community management approach
  • Organized and deadline-driven in a multi-client environment
  • Curious and proactive about AI and emerging digital trends
  • Flexible — understands that social media may require occasional evening/weekend monitoring

Bonus Points For:

  • Experience with social listening platforms (Meltwater, Sprinklr, Brandwatch)
  • E-commerce/Shopify familiarity
  • Photography or videography skills
  • Crisis communications experience
  • Agency background managing multiple brands
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