Marketing & Communications Specialist

Marketing & Communications Specialist Location: Greater Columbus, OH Area Reports To: Marketing Supervisor Pay Range: $24.00 - $30.00/hour, depending on experience Schedule: Full-Time, Monday–Friday, with occasional evening and weekend support for events as needed

Join a premier, multi-site MedSpa and cosmetic surgery center in greater Columbus, Ohio area. We are seeking a creative, strategic, and detail-oriented Marketing & Communications Specialist to lead marketing initiatives, content creation, event coordination, and brand communications across all locations.

This is a fully onsite position requiring regular travel between locations in the greater Columbus area to capture content, support events, and ensure consistent brand presence across all touchpoints. The ideal candidate balances big-picture strategic thinking with hands-on execution, has a passion for aesthetics and marketing, and is flexible to support occasional evening and weekend events.

DUTIES & RESPONSIBILITIES:

• Implement and maintain the Strategic Marketing Plan for plastic surgery center, medical spa, laser center, CoolSculpting center, hair restoration, and retail centers
• Ensure strategic plans are forecasted, budgeted, and implemented one quarter in advance for seasonal preparedness
• Develop and execute marketing campaigns to increase visibility and brand awareness
• Identify opportunities through market research on competition, demographics, online directories, and industry events
• Identify target demographics and marketing quotas
• Prepare and submit plans, budgets, progress reports, and sales tracking
• Maintain monthly content calendar in collaboration with the marketing team
• Capture behind-the-scenes content during treatments, events, and staff features across locations
• Source, organize, and maintain photos, videos, and graphics for use across social media, email campaigns, and web content
• Repurpose existing assets into fresh, engaging content aligned with seasonal promotions and treatment highlights
• Develop social media posts using tools such as Canva, CapCut, and Adobe Creative Suite
• Write captions, promotional blurbs, and educational posts
• Ensure all content follows HIPAA and brand guidelines
• Stay current on social media trends, platform best practices, and aesthetics/beauty industry updates
• Collaborate with providers and staff to highlight expertise, patient success stories, and treatment results
• Design, produce, and manage social media marketing across Instagram, TikTok, Facebook, and YouTube
• Establish and monitor all social media directory listings
• Maintain digital asset library (tagging, filing, version control) for brand consistency and easy access
• Collaborate with vendors to implement and manage web marketing plan in accordance with monthly initiatives
• Manage and provide content to marketing vendors as requested
• Oversee vendor relationships and ensure effective website updates reflect current promotions
• Design, produce, and manage email marketing campaigns
• Manage online reputation and review response program monthly, responding in alignment with tone and service standards
• Oversee all direct media placement including television, radio, print, billboards, and related opportunities (in collaboration with vendors)
• Utilize patient tracking database to monitor patient testimonials, referral programs, and reports
• Coordinate staff treatments aligned with monthly specials to support promotional and content needs
• Support in-office marketing initiatives including lobby displays, promotional signage, and monthly specials materials
• Print and prepare monthly promotional materials for clinic use
• Support external events including preparation, onsite assistance, follow-up, and event recaps
• Track and compile event totals, outcomes, and key results
• Provide hands-on internal event support including developing themes, ordering décor, coordinating logistics, and on-site execution
• Coordinate activities within departments such as internal events and cross-promotions
• Manage donation and sponsorship fulfillment, including donation requests, silent auction items, gift bags, gift cards, and certificates
• Build relationships with vendors to identify and utilize promotional goods
• Support influencer/ambassador collaborations by coordinating deliverables, ensuring brand alignment, and holding partners accountable
• Implement and maintain patient retention programs
• Implement and maintain patient satisfaction surveys on a quarterly basis
• Identify and pursue cross-marketing opportunities and promotions
• Other duties as assigned

QUALIFICATIONS & SKILLS:

REQUIRED:* 2–4 years of experience in marketing, social media, content creation, communications, and/or event coordination

• Strong content creation skills with an eye for design, composition, and brand consistency
• Proficient in Canva, Adobe Creative Suite, CapCut, or similar design/editing tools
• Working knowledge of social media platforms (Instagram, TikTok, Facebook, YouTube) and best practices
• Solid understanding of marketing fundamentals, strategic planning, and campaign execution
• Excellent communication, writing, and organizational skills with ability to manage multiple priorities and meet deadlines
• Creative, proactive problem-solver who can contribute ideas while following brand guidelines
• Reliable, accountable, and able to work independently while collaborating effectively with cross-functional teams
• Team-oriented, professional, and respectful of role boundaries and workflows
• Comfortable working in a fast-paced environment and traveling between locations as needed

PREFERRED/BONUS SKILLS:

• Experience in aesthetics, wellness, or beauty industry
• Photography/videography experience and basic video editing for Reels/TikToks/Shorts
• SEO or social media analytics knowledge
• Familiarity with medical spa treatments, skincare, or cosmetic procedures
• Experience managing vendor relationships and marketing budgets
• Project management experience

BENEFITS PACKAGE:

• Competitive salary.
• Medical, Vision, and Dental insurance.
• Paid vacation and holidays.
• 401k
• Company Paid Life insurance.
• Employee assistance program
• Employee discounts
• Tuition Reimbursement
• Professional development assistance.

LIMITATIONS AND DISCLAIMER:

The above job description is meant to describe the general nature and level of work being performed; it in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws. The company does not discriminate on the basis of race, color, religion, sex, national origin, disability (ADA), age or veteran status in employment, programs, or against individuals receiving services. Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an “at-will” basis.