Social Media Manager

Overview We are looking for a social media manager or boutique agency to manage and grow three regional Instagram accounts representing our Pilates/fitness studios across the North Bay, East Bay, and the Peninsula. This role is ideal for someone who understands local marketing, community-driven brands, and fitness/wellness content, and can balance brand consistency with local personality. Scope of Work Platforms

• Instagram & TIK TOK (3 separate accounts per platform)
• Optional: light support with cross-posting to Stories or Reels scheduling tools

Content & Posting

• 3–5 feed posts per account per week
• 3–5 Stories per account per week
• Reels encouraged (repurposed from studio content is fine)
• Captions, hashtags, geotags, and light CTAs included

Community Engagement

• Respond to comments and DMs (during business hours)
• Engage with local businesses, partners, and influencers
• Support studio promotions, challenges, and events

Brand & Strategy

• Maintain a consistent brand voice across regions
• Customize content to feel local (neighborhoods, studios, instructors)
• Monthly content planning + approval workflow
• Coordinate with studio leadership on promos, launches, and campaigns

Analytics & Reporting

• Monthly performance summary per region:
• Follower growth
• Engagement rate
• Top-performing content
• Recommendations for improvement

What We’re Looking For ✅ Experience managing multi-location or franchise-style brands ✅ Strong Instagram and TIK TOK skills (especially Reels + Stories) ✅ Understanding of fitness, wellness, or lifestyle brands ✅ Ability to balance local flavor with brand standards ✅ Organized, proactive, and responsive ✅ Comfortable working with provided assets (studio photos/videos) Nice to Have

• Bay Area or California market familiarity
• Influencer outreach experience
• Paid social experience (optional, not required)

Deliverables Summary

• Content calendar (monthly)
• Posting + engagement for 3 accounts
• Monthly analytics report
• Clear communication + responsiveness

Compensation

• Open to monthly retainer for agency
• Please include:
• Your pricing
• What’s included
• Examples of Instagram accounts you currently or previously managed
• Any relevant case studies

How To Apply Please send:

• A short intro about you or your agency
• Links to Instagram accounts you manage
• Your proposed monthly rate
• Why you’re a good fit for a local, community-driven fitness brand

Optional Add-Ons (Future)

• Influencer coordination
• Paid Instagram ads
• Launch or challenge campaigns
• Regional growth experiments

Compensation: $2,000.00 - $5,000.00 per month

BODYROK offers high-intensity, low-impact workouts that tone, sculpt and redefine your body and mind in just 45 minutes! We are a rapidly growing company looking for fitness enthusiasts who are: organized, problem-solvers, demonstrate excellent interpersonal skills, and have a passion & excitement for our brand. We are seeking enthusiastic, service-oriented, hardworking individuals to work in our fast-paced studios. Let's ROK!