Social Media and Marketing Manager

Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. This energetic role offers the opportunity to craft compelling content, develop strategic campaigns, and foster meaningful relationships with our audience. The ideal candidate will be passionate about social media trends, possess a keen eye for design, and thrive in a fast-paced environment where creativity and data-driven insights drive success. Join us to shape engaging narratives that resonate globally and propel our brand forward!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand awareness.
• Create, curate, and manage high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Utilize tools like Hootsuite or Buffer for scheduling posts, monitoring performance, and managing multiple social channels efficiently.
• Conduct social listening to gather insights on customer sentiment, industry trends, and competitor activities to inform content strategy.
• Implement SEO best practices and keyword research to optimize content visibility on search engines and social platforms.
• Manage paid advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign effectiveness and refine marketing tactics.
• Collaborate with public relations teams to enhance brand reputation through strategic outreach and media engagement.
• Oversee branding initiatives ensuring consistency across all digital touchpoints while supporting e-commerce growth through targeted digital marketing efforts.
• Engage with followers, respond to inquiries, build relationships with influencers, and foster community growth through active engagement.
• Produce visual content using Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing tools to create captivating multimedia assets.
• Maintain a keen eye for proofreading content before publication to ensure clarity, accuracy, and brand consistency.

Skills

• Proven expertise in social media management platforms such as Hootsuite or Buffer with a track record of successful campaign execution.
• Strong graphic design skills using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating engaging visuals.
• Knowledge of SEO techniques including keyword research to enhance content discoverability across search engines.
• Experience with social listening tools to monitor brand reputation and industry trends effectively.
• Proficiency in web analytics tools like Google Analytics for tracking performance metrics and deriving actionable insights.
• Skilled in digital marketing strategies including branding, video editing, photography, Facebook Advertising, and e-commerce promotion.
• Excellent relationship management skills for collaborating with cross-functional teams, influencers, media outlets, and stakeholders.
• Ability to proofread meticulously ensuring all content is polished before publication.
• Strong understanding of social media marketing best practices along with experience in public relations initiatives. Join us as our Social Media and Marketing Manager if you’re ready to energize our brand presence through creative storytelling combined with data-driven strategies! Your innovative ideas will help us connect authentically with audiences worldwide while driving measurable results in a vibrant digital landscape!

Pay: $43,093.44 - $51,897.48 per year

Benefits:

• Employee discount
• Health insurance
• Paid time off

Work Location: In person