Content & Social Media Specialist

About the Role

Soberlink works at the intersection of recovery, family systems, and accountability. Our content supports clinicians, legal professionals, and families navigating alcohol-related concerns, and accuracy, tone, and credibility matter.

We’re looking for a Content & Social Media Specialist who is genuinely interested in counseling, behavioral health, or recovery-related work and who can translate complex, sensitive topics into clear, educational content across blogs, articles, and social media.

This role is best suited for someone who is drawn to thoughtful, educational content rather than influencer-style social media and who is comfortable working in spaces that require nuance, discretion, and care.

This is a content-first role . Social media is a primary channel, but writing is the core skill. 

What You’ll Do

Write and publish:

• educational content for social media
• blog posts
• articles

Create and manage organic social media content:

• content planning
• writing captions and short-form educational posts
• maintaining a consistent, professional voice

Develop and run paid social media ads:

• write ad copy
• test messaging and creative
• monitor and optimize performance

Adapt long-form content into short-form social content

Collaborate with internal teams to ensure content is accurate, aligned, and appropriate for clinical-adjacent audiences

What We’re Looking For

• Strong writing skills across long-form and short-form content
• Experience with organic social media and paid social media advertising
• Comfortable writing about sensitive or complex topics
• Ability to balance clarity, empathy, and professionalism
• Organized, self-directed, and detail-oriented

Preferred Background (Strongly Preferred)

Interest in or education related to:

• counseling
• psychology
• social work
• behavioral health
• family systems

Experience creating content for:

• healthcare
• recovery
• mental health
• legal or professional audiences

What Success Looks Like in This Role

• Growing Soberlink’s social media presence in a thoughtful, credible way that prioritizes education, trust, and long-term audience value over trends or virality
• Strengthening Soberlink’s position as the most trusted and widely recommended alcohol monitoring solution through consistent, accurate, and professionally aligned messaging
• Using content to support increased website traffic by clearly communicating Soberlink’s value, use cases, and differentiation across organic and paid social
• Contributing to higher-quality conversions by creating content and ad messaging that sets appropriate expectations, attracts the right audiences, and reinforces credibility throughout the customer journey

Required Application Materials

• Writing samples (blogs, articles, or comparable content)
• Links to social media accounts or pages you’ve managed
• Examples of paid social media ads you’ve written or managed
• A brief explanation of your role in each example submitted

About Soberlink

Soberlink provides alcohol monitoring solutions that support recovery, accountability, and child safety. Our tools are often used in clinical settings, family law cases, and recovery planning, so our content must be responsible, evidence-informed, and professional, without being clinical, irreverent, or cold.

Salary: $70k - $80k