Brand & Field Marketing Manager

Core Responsibilities

1. Team Leadership & Management

• Hire, onboard, and manage a team of Brand Ambassadors across New York
• Create weekly BA schedules aligned with retail priorities and sales goals
• Conduct regular performance check-ins and field coaching
• Maintain high professionalism, dress standards, and brand alignment
• Hold team accountable to reporting, punctuality, and retail relationships
• Provide weekly recap reports to leadership

2. Statewide Event Execution

• Travel statewide (NYC, Long Island, Westchester, Upstate, etc.)
• Attend and lead all brand events, pop-ups, in-store activations, and trade shows
• Coordinate event setup, breakdown, staffing, and inventory needs
• Ensure compliance with NY OCM promotional guidelines
• Capture event content (photo/video) for social media and recap reporting

3. Retail Relationship Development

• Build strong relationships with dispensary managers, budtenders, and owners
• Conduct in-store trainings and product education sessions
• Represent the brand professionally in high-level retail environments
• Identify growth opportunities within accounts
• Communicate market feedback to internal leadership

4. Social Media & Brand Representation

• Comfortable on camera and in front of large groups
• Create and post professional brand-aligned content (as approved)
• Assist in influencer coordination and retail cross-promotion
• Maintain a strong personal and professional presence
• Act as the face of Wizard Trees in New York

5. Reporting & Organization

• Submit weekly:
• Event recap reports
• Retail visit summaries
• BA performance updates
• Market insights
• Track event ROI and retail engagement metrics
• Maintain organized communication with NY and CA leadership

Qualifications

• 3+ years cannabis industry experience preferred
• 2+ years team management experience (required)
• Experience managing remote or field teams
• Strong leadership and communication skills
• Comfortable traveling statewide (valid driver’s license required)
• Strong social media presence and content creation ability
• Highly organized and detail-oriented
• Professional appearance and strong interpersonal skills
• Ability to represent a premium brand

Preferred Traits

• Confident but not ego-driven
• Solutions-oriented
• Strong conflict resolution skills
• Comfortable holding people accountable
• Self-starter with high standards
• Calm under pressure
• Understands cannabis culture but can operate professionally in any room

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• Employee discount

Work Location: On the road