Principal Product Designer - Design Systems

This role is responsible for advancing the craft and adoption of Expedia’s design system, ensuring that our products are consistent, accessible, and globally scalable. You will contribute thought leadership, deliver high-quality design solutions, and serve as a trusted partner to design, engineering, and brand teams. Working closely with system leadership, you will help bring the strategy to life by translating vision into practice, raising design standards, and mentoring others in how to design with systems at scale.

At Expedia Group, design is at the heart of our mission to power global travel for everyone, everywhere. Our design organization creates simple, human-centered, and delightful experiences across our portfolio of brands. We are seeking a Principal Designer to join our Design Systems team and play a critical role in shaping the components, patterns, and standards that enable speed, quality, and brand distinction across Expedia Group.

This role is responsible for advancing the craft and adoption of Expedia’s design system, ensuring that our products are consistent, accessible, and globally scalable. You will contribute thought leadership, deliver high-quality design solutions, and serve as a trusted partner to design, engineering, and brand teams. Working closely with system leadership, you will help bring the strategy to life by translating vision into practice, raising design standards, and mentoring others in how to design with systems at scale.

You will be a hands-on builder of the foundational components and guidelines that power our digital experiences, while also influencing adoption across the organization. Your work will directly impact traveler trust, satisfaction, and loyalty by ensuring Expedia’s experiences feel cohesive, inclusive, and designed with care.

In this role, you will:

• Design the next generation of Expedia’s multi-brand design system, creating a shared set of elements that are highly brand flexible.
• Contribute to the evolution of Expedia’s design system by creating components, tokens, and patterns that scale across brands and platforms.
• Collaborate with engineering partners to deliver reliable libraries, tooling, and documentation.
• Ensure the system reflects accessibility, inclusivity, and localization standards, supporting diverse travelers across the globe.
• Champion design craft and quality by raising the bar for both visual and interaction design standards.
• Partner with product, engineering, brand, and marketing teams to encourage adoption and alignment.
• Mentor designers and advocate for systems thinking across the design organization.
• Translate system strategy into actionable, usable solutions that empower teams and accelerate delivery.

Minimum Qualifications:

• Bachelor's degree or higher in a related field (Design, Human-Computer Interaction, User Experience or similar) or equivalent relevant experience. Relevant academic qualifications that help grow the team's knowledge or expertise are welcomed but not required
• 12+ years of experience in product, visual, or systems design, with a portfolio that shows impact at scale.
• Deep expertise in design systems and cross-platform frameworks, with hands-on experience creating and evolving component libraries.
• Strong craft in visual and interaction design, with the ability to balance brand expression and usability.
• Experience collaborating with engineering to deliver production-ready components and documentation. Figma expertise is preferred.
• Ability to influence adoption and drive consistency in a large, matrixed organization.
• Excellent communication and storytelling skills, with the ability to bring clarity and inspire confidence.
• A systems thinker who thrives in complexity but delivers solutions that are clear, usable, and scalable.

Preferred Qualifications:

• Craft Expert : Elevates design quality through detail, polish, and systems excellence.
• Collaborative Partner : Works seamlessly across design, engineering, product, and brand functions.
• Adoption Advocate : Champions the system’s value and helps teams integrate it into their workflows.
• Mentor and Influencer : Inspires designers through coaching and thought leadership.
• Execution-Oriented : Brings clarity, speed, and precision to system delivery.
• Culture Builder : Embodies Expedia Group’s values and fosters a sense of purpose in systems work.