Product Marketing Coordinator

At Alaska Gear Company, we work hard to play hard! Building high quality aviation products and outdoor gear for adventure beyond roads and runways!

Our mission is together, we build a worldwide Alaska-based aviation equipment company. We’re a growing team of casual people who love aviation, outdoor activities and mostly Alaska! We strive to provide strong and safe products to bush pilots and outdoor enthusiasts who are pursuing adventure in the backcountry. Whether a bush pilot, hunter, researcher, or guide, we deliver solutions to ensure our customers have all the essentials to endure their outdoor adventure.

As we continue to grow, we have exciting opportunities to grow our team. We are currently looking for a Product Market Coordinator. The Product Marketing Coordinator supports product-focused marketing initiatives within the general aviation industry by managing product content, catalogs, email campaigns, and social media execution. This role ensures accurate, compelling, and consistent product messaging across all customer touchpoints. The ideal candidate is detail-oriented, organized, and experienced in content development, digital marketing, and catalog management for technical products.

Key Responsibilities:

Product Content & Catalog Management

• Manage product content across websites, ecommerce platforms, and digital catalogs.
• Coordinate product updates, revisions, and promotions across marketing channels.
• Maintain product data and digital assets within PIM/DAM and CMS platforms.
• Ensure consistency, quality, and accuracy of product information.

Content Creation & Campaign Support

• Write and edit product descriptions, landing page content, marketing collateral, and promotional materials.
• Create and manage content for social media channels, including product highlights and educational posts.
• Support development and execution of email marketing campaigns and promotions.
• Maintain content calendars for email and social platforms.
• Source, manage, and coordinate external contractors (e.g., photographers, videographers, designers) to support marketing initiatives.

Digital & Social Execution

• Schedule and publish social media content across company platforms.
• Monitor engagement, respond to comments, and assist with community management.
• Support trade show promotion, influencer outreach, and event marketing initiatives.

Collaboration & Reporting

• Collaborate with sales, customer service, and operations teams to align messaging and promotions.
• Support distributor marketing programs and partner communications.
• Track performance of campaigns and content, providing insights and optimization recommendations.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years of experience in product marketing, content marketing, digital marketing, or ecommerce.
• Strong writing and editing skills with attention to technical detail.
• Experience managing product catalogs, structured content, and digital assets.
• Familiarity with CMS platforms, email marketing tools, and social media scheduling tools.
• Highly organized, detailoriented, and able to manage multiple projects and deadlines.
• Interest in aviation, technical products, or manufacturing environments preferred.

Compensation and Benefits:

• Salaried; Rate of pay is DOE
• Health, Dental, Vision, Life Insurance
• Paid Time Off
• Holiday pay
• 401(k)
• Great Employee Discounts
• Casual Work Environment

Our marketing department is a critical part that keeps Alaska Gear Company up and running. If you are a self-starter who brings passion, enthusiasm, focus, and detail to their work and is an adaptive problem solver, please submit an application online for consideration!

Important Information:

All applications MUST be submitted online, and only complete applications will be considered! Hard copy, emailed, or telephonic applications will not be accepted.

Check out our website, YouTube, and social media to see all we have going on!

EEO STATEMENT

Alaska Gear Company is an equal opportunity employer and complies with Title I of the Americans with Disabilities Act (ADA). Individuals with disabilities who require accommodation, please call 1-907-331-0381.

About Alaska Gear Company

At Alaska Gear Company, we work hard to play hard! Building high quality aviation products and outdoor gear for adventure beyond roads and runways! Our mission is together, we build a worldwide Alaska-based outdoor equipment company. We’re a growing team of casual people who love aviation, outdoor activities and mostly Alaska! We strive to provide strong and safe products to bush pilots and outdoor enthusiasts who are pursuing adventure in the backcountry. Whether a bush pilot, hunter, researcher, or guide, we deliver solutions to ensure our customers have all the essentials to endure their outdoor adventure. With locations in Palmer, Fairbanks, and Anchorage Alaska we continue to grow and are looking for qualified, hard working individuals to come be part of out team!