Social Media and Marketing Manager

Overview
We are seeking a dynamic and creative Social Media and Marketing Manager to lead our digital marketing efforts. This role is essential in enhancing our brand presence across multiple platforms, engaging with our audience, and driving strategic marketing initiatives. The ideal candidate will possess a strong background in social media management, content creation, and digital marketing analytics, with proficiency in various design and analytics tools. This is an exciting opportunity for a motivated profession to shape our online identity and expand our reach through innovative campaigns and strategic relationship management.

Duties

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Manage daily social media activities using tools like Hootsuite and Buffer, scheduling posts, monitoring interactions, and responding to comments or inquiries promptly.
• Create compelling content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Utilize Adobe Creative Suite and Canva (Photoshop, Illustrator, Premiere Pro) for graphic design, video editing, and visual content production.
• Conduct keyword research and SEO optimization to improve content visibility on search engines and social platforms.
• Analyze web analytics and social listening data using Google Analytics and other tools to assess campaign performance and audience insights.
• Plan and execute Facebook Advertising campaigns to target specific demographics effectively.
• Engage in public relations activities by managing relationships with influencers, media outlets, and partners to enhance brand reputation.
• Coordinate e-commerce initiatives by integrating social media campaigns with online sales strategies.
• Proofread all content for accuracy, clarity, and consistency before publication to maintain high-quality standards.
• Monitor industry trends related to social media marketing, digital marketing best practices, and emerging technologies to keep strategies current.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), Adobe Premiere Pro or other video editing tools.
• Familiarity with social media management platforms such as Hootsuite or Buffer.
• Knowledge of SEO best practices, Google Analytics, web analytics tools, and keyword research techniques.
• Experience with Facebook Advertising and other paid social media campaigns.
• Strong graphic design skills with an eye for branding consistency; experience in photography is a plus.
• Excellent written communication skills with attention to proofreading detail.
• Ability to analyze data from various sources including social listening tools to inform strategy adjustments.
• Strong relationship management skills for engaging with influencers, partners, and the community at large.
• Knowledge of e-commerce platforms and digital marketing strategies that drive online sales is desirable.
• Creative thinker with the ability to develop innovative content ideas that resonate with diverse audiences. This role offers an opportunity for a passionate marketing professional to make a significant impact by shaping the company's digital presence through strategic planning, creative content development, and data-driven decision-making.

Job Types: Full-time, Part-time, Contract

Pay: $30,000.00 per year

Benefits:

• Employee discount

Work Location: Hybrid remote in Davie, FL 33314