Director of Marketing, Verily Me

Who We Are

Verily is a subsidiary of Alphabet that is using a data-driven approach to change the way people manage their health and the way healthcare is delivered. Launched from Google X in 2015, our purpose is to bring the promise of precision health to everyone, every day. We are focused on generating and activating data from a variety of sources, including clinical, social, behavioral and the real world, to arrive at the best solutions for a person based on a comprehensive view of the evidence. Our unique expertise and capabilities in technology, data science and healthcare enable the entire healthcare ecosystem to drive better health outcomes. Description Verily Me is a newly launched consumer health app designed to be a personal, private companion that helps members manage their health. By bridging the gaps in care through personalized recommendations from licensed clinicians and AI-enabled tools like Violet, Verily Me aims to bring the promise of precision health to everyone, every day. The Role:

We are seeking a Director of Marketing to develop and drive Verily Me marketing strategies, plans and investments. You will be responsible for winning the hearts and minds of savvy consumers who have high expectations and a deep need to understand and take control of their day-to-day health. You will know the brand and product inside and out—from our care programs (including the Lightpath program) to additional Verily Me features like participating in the Lifelong Health Study to further clinical research—and synthesize audience needs into focused creative strategies. In this highly collaborative role, you will lead the development of tightly integrated go-to-market (GTM) strategies, driving innovative approaches to building the Verily Me brand and ensuring we deliver on Verily’s awareness and engagement goals. Responsibilities 1. Verily Me Marketing leadership and integrated planning* Lead the Verily Me marketing plan - Identify the big bets, content strategies, and program mix to deliver brand and business objectives. Gain alignment and socialize strategies across the company.

• Act as the central orchestrator of marketing strategy and execution of marketing plans across the marketing team and with the Verily Me product team, bringing together Product Managers, Media Planners, Creative Designers, Copywriters, PR & Social Media, and creative agency partners to deliver a seamless brand experience. Own the calendar, investment and content strategy to drive brand results.
• Drive a cohesive social, influencer, and PR strategy, working with in-house creative and external agencies to bring innovative ideas and content together to tell the Verily Me story.
• Collaborate with product teams to understand and market complex features, such as the Lifelong Health Study and Lightpath care management programs for cardiometabolic conditions.

2. Audience Insight & Creative Strategy* Synthesize user motivations: Deeply understand our Verily Me members and potential members and develop approaches to connect marketing to their core needs, such as the fragmentation of their health records and the fatigue of trying to make sense of their healthcare

• Develop and drive creative briefs to deliver brand themes and programs: Translate consumer needs into creative briefs that move beyond just making people feel good about the brand to explicitly showing them why they need the product
• Champion the Brand Voice: Ensure all creative assets reflect our mission to provide a safe, protected place for users to take control of their health.

3. Optimization & Performance Analysis* Analyze performance and optimize: Partner closely with the Performance Marketing team to optimize the marketing mix and with the Creative team to optimize messaging and creative, focusing on metrics like social engagement, quality downloads, and product engagement.

• Budget & Efficiency: Evaluate the balance of investments from top to bottom of funnel, ensuring investments reach target cost per acquired member objectives while building strong awareness and affinity.
• Partnership Activation: Pitch and manage relationships with external partners, including patient advocacy groups (e.g., AHA, Diabetes Patient Advocacy Coalition).

Why You’ll Love This Role You will be at the forefront of a shift in consumer health, moving from a fragmented system to one where people can get care based on a more complete picture of their health and where people can more actively manage their health day to day. Qualifications Minimum Qualifications* Deep Brand & Product Fluency: Ability to learn and evangelize the specific utility of Verily Me features, including the Standard and Lightpath care programs, AI companion "Violet" and meal tracking capabilities, ensuring any marketing claims align with product features and performance.

• Strategic Synthesizer: Proven ability to digest complex audience data (e.g., gaps in care, "Am I healthy?" anxiety) and turn it into clear, actionable creative briefs.
• Expert Collaborator: Demonstrated success in breaking down silos between creative, media, and product teams to launch integrated campaigns.
• Persuasive Communicator: Ability to pitch the brand vision to internal leadership to secure budget alignment and to external partners to build trust.
• Data-Driven Optimizer: Experience utilizing performance data to pivot strategies, optimize media spend, and drive maximum awareness, consideration, and adoption

Qualified applicants must not require employer sponsored work authorization now or in the future for employment in the United States. The US base salary range for this full-time position is $177,000 - $265,000 + bonus + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Verily Life Sciences LLC is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you'd like more information on your EEO rights under the law, please click here. If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.