Community & Brand Engagement Manager

About ManuKind

ManuKind is a premium eco-conscious baby diaper and wipes brand inspired by New Zealand sourcing and natural ingredients such as Manuka honey and goat milk.

We are building more than a product. We are building a trusted community for modern parents who value safety, transparency, performance, and sustainability.

We are early-stage and growth-focused. This role is for someone who wants to build, not just post content.

Role Overview

We are seeking a Community & Brand Engagement Manager to lead:

• Social growth strategy
• Parent community engagement
• Influencer and PR outreach
• Content planning and storytelling
• Brand collaborations

You will be responsible for helping position ManuKind as a trusted and respected brand in the parenting space.

This is a high-ownership role with room to grow into a senior brand leadership position.

Key Responsibilities

Social Media Strategy & Growth

• Develop and execute a monthly content strategy aligned with brand positioning
• Define content pillars (education, sustainability, ingredient transparency, parenting support)
• Plan engagement-driven content (Reels, short-form video, stories)
• Manage a structured content calendar
• Track and optimize engagement metrics monthly

Community Building

• Manage DMs and comment engagement in a warm, trust-first tone
• Create conversation-driven posts (Q&A, discussions, polls)
• Encourage user-generated content and testimonials
• Build and manage a brand ambassador program

Content Direction

• Write strong hooks, captions, and short-form scripts
• Collaborate with designers and creators
• Identify relevant trends appropriate for the baby and wellness niche
• Maintain consistent brand voice and messaging

Influencer & PR Outreach

• Identify and contact parenting influencers and creators
• Manage product gifting campaigns
• Build relationships with parenting blogs and complementary brands
• Support media outreach and brand storytelling efforts

Analytics & Reporting

• Track engagement rate, saves, shares, reach, and community growth
• Provide monthly performance reports
• Propose strategic improvements based on data

Qualifications

• Experience growing a DTC brand (baby, wellness, beauty, or lifestyle preferred)
• Strong understanding of Instagram and TikTok growth mechanics
• Experience with influencer marketing and outreach
• Excellent writing skills with a trust-based tone
• Demonstrated ability to increase engagement, not just followers
• Self-driven and comfortable operating in a startup environment
• Confident in proactive outreach and communication

This Role Is Not

• A simple content scheduling role
• A graphic design-only position
• A passive social media coordinator role

We are looking for someone who can build community, drive engagement, and contribute to brand growth strategy.

Compensation

Competitive and based on experience.
Performance-based incentives may be included based on engagement and growth milestones.

How to Apply

Please include:

• Links to social accounts you have managed
• Specific engagement metrics you improved
• Example influencer or PR campaigns you led
• A short outline of how you would grow ManuKind in the first 90 days

Pay: $50,506.93 - $70,255.66 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Application Question(s):

• Work Portfolio:

Experience:

• Social media management: 2 years (Required)
• Community engagement: 2 years (Required)
• Public relations: 2 years (Required)

Work Location: In person