Social Media and Marketing Manager

Job Overview
Are you passionate about creating compelling digital narratives and engaging audiences across social media platforms? We’re seeking a dynamic and energetic Social Media and Marketing Manager to lead our brand’s online presence! In this role, you will craft innovative marketing strategies, develop captivating content, and leverage cutting-edge tools to boost brand awareness. Your enthusiasm and expertise will drive impactful campaigns that resonate with diverse audiences, elevate our digital footprint, and foster meaningful relationships with our community. Join us to inspire, connect, and make a lasting impression in the fast-paced world of digital marketing!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and follower growth.
• Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and advertisements that align with brand voice and marketing goals.
• Utilize social listening tools to monitor brand mentions, industry trends, and competitor activity to inform content planning and reputation management.
• Manage social media advertising campaigns using Facebook Ads Manager and other platforms to maximize reach and ROI.
• Analyze web analytics and social media metrics through tools like Google Analytics and platform insights to measure campaign effectiveness and optimize future efforts.
• Collaborate with cross-functional teams including PR, sales, and creative departments to ensure cohesive branding and messaging across all channels.
• Maintain relationships with influencers, media outlets, and community partners to expand brand visibility and foster strategic partnerships.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Skilled in video editing tools for producing engaging multimedia content.
• Familiarity with SEO principles, keyword research, web analytics (Google Analytics), and e-commerce platforms.
• Experience using social media management tools like Hootsuite or Buffer for scheduling and monitoring posts.
• Knowledge of social listening techniques for reputation management and trend analysis.
• Strong relationship management skills to engage with influencers, partners, and community members effectively.
• Excellent proofreading skills with an eye for detail to ensure high-quality content delivery.
• Ability to thrive in a fast-paced environment while managing multiple projects simultaneously. Join us as a Social Media and Marketing Manager to lead innovative campaigns that captivate audiences worldwide! Your creativity combined with strategic insight will help shape our brand’s future while providing an exciting opportunity for professional growth in the vibrant realm of digital marketing!

Pay: $30,000.00 - $50,000.00 per year

Benefits:

• Employee discount
• Flexible schedule
• Professional development assistance

Work Location: In person