Senior Director of Marketing

The Sr. Director of Marketing for Pet Supermarket will be a growth-focused, hands-on leader responsible for driving new customer acquisition and digital revenue through high-performing media strategies. Reporting directly to the CEO, this role will own all performance marketing channels—including Loyalty programs, social media, paid search, paid social, affiliate, influencer, and display—while partnering closely with eCommerce and Loyalty teams to convert digital traffic into loyal customers.  

This role will develop strategic marketing programs that increase brand awareness, develop new brands for our growing portfolio, develop products for existing and new market segments and channels, and oversee marketing communications and the marketing team development and budgets. They will also be responsible for developing creative, innovative ideas and identifying brand opportunities that drive the business forward in an inspiring fashion. 

 

Key Responsibilities:

Vision, Strategy, and Leadership

·        Own the strategy, execution, and optimization of paid media channels (Search, Shopping, Paid Social, Display, Affiliate, Influencer).

·        Identify challenges and emerging issues faced by the organization, working with leadership team and staff to recognize internal and external marketing and communications opportunities and solutions, and define and execute appropriate strategies to support them  

·        Oversee Loyalty and partner closely with eCommerce to ensure seamless conversion, nurture and retention journeys.

·        Oversee Social Media Specialists to align organic content strategy with strategic messaging, business goals and paid campaigns.

·        Direct the efforts of the Digital Strategist to ensure SEO and SEM are optimized for growth.

·        Work cross-functionally with Merchandising, Creative, and Store Ops to synchronize digital and in-store campaigns.

·        Test and scale emerging platforms, tools, and acquisition tactics that contribute to     measurable ROI.

·        Establish KPI dashboards and campaign reporting frameworks for media performance and customer acquisition.

·        Manage day-to-day paid media budgets and pacing to deliver CAC, ROAS, and revenue targets.

Qualifications:

·        Extensive experience in marketing, preferably within the pet industry: 3+ years of experience in senior marketing roles, with a strong understanding of pet owner behavior and industry trends to translate into driving foot traffic and sales growth.

·         6–8+ years of experience in digital marketing, with a strong focus on paid media, acquisition strategy, and cross-functional leadership.

·        Excellent leadership, communication, and collaboration skills: Ability to lead teams, present findings to stakeholders, and foster strong working relationships across departments.

·        Experience managing internal team members or agencies and scaling digital operations over time.

·        Proven track record of developing and executing successful marketing strategies: Demonstrated ability to drive brand growth, achieve business objectives, and improve customer journey.

·        Proficiency in digital marketing, including creative use of social media, influencers and other affiliates and grass-roots marketing campaigns that tap into local communities. Understanding value proposition of various platforms to reach and engage pet owners.

·        Hands-on experience with performance reporting, attribution tools, and budget accountability.

·        Deep expertise in paid search and SEO strategies, with a proven ability to drive traffic and conversion.

·        Ability to operate creatively within budgets and manage multi-channel resource allocations accordingly.

·        Strong strategic and analytical thinking skills: Ability to analyze complex data, develop data-driven strategies, and make informed decisions.

·        Passion for pets and a genuine interest in their well-being: Crucial for creating authentic messaging that resonates with pet owners.

 

• This role requires a combination of strategic vision, marketing expertise, leadership skills, and a deep understanding of the pet industry and pet owner behavior.