Cleobella Affiliate, Influencer & Brand Relations Specialist - Huntington Beach

This is a high-impact role at the intersection of brand storytelling, community building, and performance marketing. As our Affiliate, Influencer & Brand Relations Specialist, you will drive the strategy and day-to-day execution of our affiliate programs (ShopMy, LTK), creator partnerships for content, influencer collaborations, and brand-to-brand partnerships. You’ll be a key voice in how Cleobella shows up in the world, ensuring every partnership reflects our conscious values and brand-first approach.

The ideal candidate is equal parts strategic and executional, someone who can identify the right partners, nurture authentic relationships, develop compelling briefs, and analyze performance to continuously optimize results. You thrive in an intentional, focused environment where quality matters more than chaos, are deeply tuned into culture and the creator economy, and genuinely believe in Cleobella’s mission. You also embrace AI tools and emerging technology to streamline workflows, surface insights faster, and free up more time for the creative, relationship-driven work that matters most.

Key Responsibilities

Affiliate Program Management (ShopMy, LTK & Beyond)

• Own the end-to-end management and growth of our affiliate programs across ShopMy, LTK, and emerging platforms.
• Identify, recruit, and onboard new affiliates who align with Cleobella’s brand values and aesthetic.
• Maintain strong, ongoing relationships with existing affiliate partners—proactively providing assets, product education, and support to drive engagement.
• Monitor affiliate performance daily/weekly; optimize campaigns based on KPIs including sales, clicks, conversion rates, and AOV.
• Collaborate with the Head of Marketing and finance to ensure accurate, timely commission payments and program budgeting.
• Stay current on platform updates, best practices, and competitive affiliate strategies to keep Cleobella ahead.

Creator & Influencer Partnerships

Identify, build, and manage relationships with creators and influencers who authentically align with Cleobella’s brand, aesthetic, and conscious values.

For Content Creation:

• Build and manage a roster of content creators who produce high-quality photo and video assets for Cleobella’s owned channels (social, email, web).
• Develop creative briefs that translate seasonal campaigns and brand pillars into compelling, on-brand content direction.
• Coordinate content shoots, product seeding, and deliverable timelines to maintain a steady pipeline of fresh creator content.
• Negotiate contracts, usage rights, and compensation to maximize content value.

For Audience Reach & Brand Awareness:

• Develop and execute influencer campaigns from outreach through briefing, content creation, and performance analysis—ensuring alignment with brand goals and seasonal priorities.
• Build authentic, long-term relationships with influencers across Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
• Track influencer content performance and provide actionable insights to refine strategy and partner selection.
• Coordinate influencer participation in brand activations, events, and launches.
• Negotiate and manage contracts, deliverables, and compensation structures.

Brand Partnerships & Collaborations

• Identify and pursue brand-to-brand partnership opportunities with complementary lifestyle, wellness, travel, and conscious living brands.
• Develop partnership concepts and proposals that create mutual value—co-branded content, giveaways, events, product collaborations, and cross-promotional campaigns.
• Manage partnership execution from outreach and negotiation through deliverables and post-campaign reporting.
• Build a pipeline of potential brand partners that expand Cleobella’s reach into new, aligned audiences.

Content Collaboration & Brand Alignment

• Work closely with the creative and marketing teams to ensure all partner content reflects Cleobella’s brand voice, visual standards, and conscious values.
• Ensure all partner-generated content is distributed, tracked, and repurposed across appropriate channels for maximum impact.

Analytics & Reporting

• Deliver regular performance reports across all partnership channels, tracking KPIs including ROI, conversion rates, traffic sources, content engagement, and revenue attribution.
• Use data to optimize campaigns, surface strategic recommendations, and scale the partnerships that drive the most value.
• Monitor industry trends, competitor activity, and emerging platforms to identify new growth opportunities.

Qualifications & Skills

Required

• 2–4 years of experience in affiliate marketing, influencer marketing, creator partnerships, or social media management.
• Hands-on experience with affiliate platforms, especially ShopMy and/or LTK.
• Strong understanding of the creator economy and influencer landscape across Instagram, TikTok, YouTube, and Pinterest.
• Excellent written and verbal communication skills—you can craft a compelling outreach email and a tight creative brief with equal ease.
• Strong organizational skills with the ability to manage multiple partnerships, timelines, and campaigns simultaneously.
• Analytical mindset with the ability to interpret data and translate it into actionable strategy.
• Proficiency in Google Workspace, social analytics tools, and performance tracking platforms.
• Comfortable using AI tools (e.g., ChatGPT, Claude, Canva AI) to accelerate research, reporting, content ideation, and workflow efficiency.
• A genuine passion for conscious fashion, sustainability, and community-driven brands.

Preferred

• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience negotiating brand partnerships or brand-to-brand collaborations.
• Familiarity with fashion, lifestyle, or wellness brand marketing.
• Experience working in a small-team, high-growth environment where you wear multiple hats.
• Knowledge of emerging platforms, trends in the creator economy, and evolving social commerce.

At Cleobella, we are dedicated to making a positive impact on society and the environment. We believe that by integrating social and environmental responsibility into our core operations, we can contribute to a sustainable future for all. Our commitment extends beyond this role and is woven into the fabric of our organization.

We are also committed to fostering a diverse and inclusive workplace where all individuals, regardless of their background, race, ethnicity, gender, sexual orientation, age, disability, or any other characteristic, are valued and respected. We believe that diversity of thought and experience leads to innovative solutions and enhances our company culture.

We want an environment where everyone can thrive and contribute their unique skills and perspectives to our team.

Pay: $30.00 - $35.00 per hour

Benefits:

• 401(k) 3% Match
• Employee discount
• Health insurance
• Paid time off

Work Location: In person