Head of Social & Social Commerce (TikTok + Amazon + Shopify)

Wellgenix

For over two decades, Wellgenix has focused on making wellness simple and effective through advanced liquid nutrition that delivers faster absorption and cleaner formulations.

As we scale the brand, we believe social commerce will be a primary driver of growth — and we are investing accordingly. The company is entering a significant growth phase and is seeking a high-caliber leader to build and scale our social commerce engine.

This is a strategic, revenue-focused role for someone who understands how to translate TikTok engagement into meaningful GMV and Amazon traffic into repeat customers. We are looking for an experienced operator who combines strong creative instincts with disciplined commercial execution.

The Role

As Head of Social & Social Commerce, you will own and scale Wellgenix’s social-driven revenue across:

• TikTok (organic and TikTok Shop)
• Amazon (social-led demand generation)
• Shopify (conversion ecosystem)

You will be responsible for building a measurable, repeatable growth engine that integrates content, creators, community, and commerce.

Key Responsibilities

• Develop and execute a best-in-class TikTok Shop growth strategy
• Drive qualified demand into Amazon and Shopify ecosystems
• Lead and mentor a high-performing social and content team
• Build and scale creator and influencer programs with clear ROI accountability
• Optimize the full funnel from content to conversion
• Own and report on key performance metrics, including:
• Social-driven revenue
• CAC efficiency
• Creator ROI
• Conversion performance
• Partner closely with paid media, Amazon, and e-commerce teams
• Stay ahead of platform and social commerce trends

Candidate Profile

Required experience

• Proven track record leading teams that have successfully executed and scaled TikTok and Amazon sales strategies
• Demonstrated success driving measurable GMV through social commerce
• Deep hands-on expertise with TikTok, including TikTok Shop
• Strong leadership experience building and managing high-performing teams
• Highly analytical with a strong performance and commercial mindset
• Comfortable operating in fast-paced, high-growth environments

Preferred

• Experience in wellness, CPG, or high-growth DTC brands
• Familiarity with subscription and repeat purchase models
• Experience building high-performing creator ecosystems

Compensation & Benefits

• Highly competitive base salary commensurate with experience
• Performance-based bonus directly tied to revenue and growth KPIs
• Long-term upside aligned with company growth
• Hybrid working flexibility in Phoenix

This is an opportunity to take a leadership role in scaling a brand with strong fundamentals and significant upside. You will have the autonomy, resources, and executive support needed to build a best-in-class social commerce function.

If you have a proven path from social engagement to real revenue and are ready to build at scale, we would welcome the conversation.

Apply via LinkedIn or message directly.