Digital Marketing Specialist

Digital Marketing Specialist & Content Creator (Shopify / Meta Ads)

La Byci is more than a shop. It’s a movement at the intersection of active lifestyle, outdoor fashion, and cycling community. We are looking for a creative, strategic Digital Marketing Specialist to lead our E-commerce growth and shape the digital voice of our brand from our Wynwood studio.

If you are a Growth Marketer who loves visual storytelling, data analytics, and building brands that inspire movement, we want to meet you.

What You’ll Do (Responsibilities)

• Shopify Management: Own the end-to-end E-commerce operations, optimizing product listings, improving Conversion Rate (CRO), and managing inventory updates.
• Paid Social & Performance Marketing: Execute and scale Meta Ads (Facebook & Instagram) and Google Ads campaigns to drive high-ROAS online sales.
• Content Creation: Produce high-quality short-form video (Reels/TikTok), photography, and Email Marketing (Klaviyo/Mailchimp) campaigns that align with our premium aesthetic.
• Social Media Strategy: Manage our Social Media Management calendar, engaging with our community and growing our organic reach.
• Brand Growth: Assist in influencer marketing outreach and coordinate local event marketing and community partnerships in Miami.

You Might Be a Great Fit If You Have:

• Shopify Expertise: 2+ years of hands-on experience managing E-commerce storefronts.
• Digital Advertising Skills: Proven track record with Meta Business Suite, Pixel tracking, and Paid Search.
• Creative Suite Proficiency: Skill in Adobe Creative Cloud (Photoshop/Premiere) or high-level Canva/CapCut for mobile content production.
• Analytical Mindset: Ability to translate Google Analytics and Shopify data into actionable marketing strategies.
• Passion for the Culture: You live the lifestyle—whether it’s cycling, fitness, or fashion, you understand the community we serve.

Position Details:

• Schedule: Open to Part-time (20-25 hrs/week) with opportunity to meet a Full-time (40 hrs/week) schedule.
• Location: In-person at our Wynwood location (Miami, FL).
• Growth: Opportunity to scale with a modern, high-growth lifestyle brand.

To Apply:

Please provide the following:

• Portfolio: Links to Shopify stores or Social Media accounts you have managed.
• Content Samples: Examples of video or graphic design work.
• The "Why": A short note on why you’re the right voice for La Byci.

Job Type: Part-time

Pay: $2,000.00 - $3,000.00 per month

Expected hours: 20 – 25 per week

Experience:

• e-commerce: 1 year (Preferred)
• Social media management: 2 years (Required)

Location:

• Miami, FL 33127 (Required)

Ability to Commute:

• Miami, FL 33127 (Required)

Work Location: In person