We are a fast-growing, locally loved cupcake shop known for creative flavors, a fun atmosphere, and beautifully designed desserts. We’re looking for a creative, organized, and trend-savvy Social Media Manager to help us grow our online presence and turn followers into loyal customers.

The Social Media Manager will be responsible for planning, creating, and managing content across all social media platforms. This role focuses on brand growth, customer engagement, and showcasing our cupcakes in a visually irresistible way.

Key Responsibilities

Content Creation

Photograph and film cupcakes, events, and behind-the-scenes content
Create engaging Reels, TikToks, and short-form videos
Write compelling captions that reflect our brand voice

Social Media Management

Manage Instagram, Facebook, TikTok, and Pinterest accounts
Develop and execute monthly content calendars
Schedule posts and maintain consistent posting frequency
Respond to comments, messages, and customer inquiries

Growth & Engagement

Grow followers organically through trends, hashtags, and collaborations
Engage with local businesses and influencers
Run giveaways and promotional campaigns
Track analytics and report on performance metrics

Marketing Support

Promote catering services, custom orders, and seasonal specials
Support in-store events and launches
Assist with email marketing content if needed

Qualifications

Proven experience managing social media accounts (food or retail preferred)
Strong photography and video editing skills
Familiarity with Instagram Reels, TikTok trends, and short-form content
Excellent written communication skills
Organized, creative, and self-motivated
Must love desserts

Employee Benefits:

Tips/Bonuses

PTO Bank

a Free Cupcake Daily

Dozens of Raise Opportunities

We are located right along the Historic District of Hot Springs, Arkansas!

Job Types: Full-time, Part-time

Pay: $11.50 per hour

Benefits:

Employee discount
Paid time off

Work Location: In person

Social Media Manager and Content Creator

About the job