Marketing Manager & Content Creator - Personal Brand

Marketing Manager & Content Creator – Personal Brand

Location: Northwest Arkansas (Local candidates only)
Job Type: Full-Time / Contract
Schedule: Flexible with in-person content days
Reports To: Founder & CEO

Job Overview

We are seeking an experienced Marketing Manager & Content Creator to lead the growth of an established personal brand and its expanding business ecosystem. This is a highly hands-on role for a marketer who doesn’t just oversee strategy—but actively writes Substack articles, creates social media content, produces podcast content, and executes marketing campaigns day-to-day.

The ideal candidate is an exceptional writer and storyteller with a proven track record of growing social media accounts, building engaged audiences, and turning content into measurable business results. You must have deep experience with Substack, email marketing, podcast promotion, and multi-channel content strategy.

What You’ll Do

Content Creation – Core Responsibility

• Write weekly Substack articles in the founder’s voice based on interviews, notes, and conversations
• Create all social media content: captions, reels concepts, carousels, and LinkedIn posts
• Transform long-form ideas into short-form content across multiple platforms
• Develop storytelling around entrepreneurship, marketing, lifestyle, and leadership
• Attend local content days to capture photo and video assets

Podcast Production & Promotion

• Oversee podcast production from planning to publication
• Write episode outlines and scripts in the founder’s voice
• Research, organize, and coordinate podcast guests
• Manage recording schedules and production timelines
• Collaborate with editors or production contractors as needed
• Develop promotional strategies for each episode across social media, email, and Substack
• Repurpose podcast episodes into articles, reels, email content, and promotional campaigns

Marketing Strategy & Growth

• Build and execute strategies to grow Instagram, LinkedIn, Substack, podcast listenership, and email lists
• Plan monthly content calendars aligned with launches, partnerships, and podcast episodes
• Establish KPIs and track audience growth, engagement, downloads, and conversions

Email & Substack Management

• Own Substack publishing from writing to formatting to distribution
• Create email campaigns, automations, and nurture sequences
• Integrate podcast promotion into email marketing strategy
• Optimize open rates, click-through rates, and subscriber retention

Social Media Management

• Post and manage platforms daily
• Implement organic growth and engagement strategies
• Respond to comments and DMs to build community
• Analyze insights and refine content direction

Campaign Execution

• Support launches for programs, services, podcast initiatives, and collaborations
• Coordinate with designers, videographers, editors, and contractors
• Provide weekly performance reporting

Qualifications

• 5+ years of marketing experience (personal brand or founder-led brands preferred)
• Proven success growing social media accounts with measurable results
• Strong professional writing ability across long-form and short-form content
• Experience managing or producing podcasts
• Extensive experience with Substack and email marketing platforms
• Ability to capture and replicate another person’s voice
• Experience creating reels, captions, newsletters, podcast scripts, and launch campaigns
• Highly organized, self-motivated, and deadline-driven

Required Skills

• Expert copywriting and storytelling
• Substack publishing and audience development
• Email marketing and automation
• Podcast planning, scripting, and promotion
• Social media strategy and content creation
• Analytics and performance tracking
• Project management and organization
• Understanding of digital product and service launches

Preferred Qualifications

• Experience working with entrepreneurs, influencers, or female-led brands
• Background in lifestyle, marketing, coaching, or creative industries
• Familiarity with paid ads, Pinterest, and influencer collaborations
• Connections within the Northwest Arkansas community

Compensation & Benefits

• Competitive compensation based on experience
• Performance bonuses tied to growth, revenue, and podcast expansion
• Flexible schedule with hybrid in-person collaboration
• Opportunity to shape a fast-growing brand

Job Types: Full-time, Contract

Pay: $25.00 - $38.00 per hour

Expected hours: 30 – 45 per week

Benefits:

• Flexible schedule
• Professional development assistance
• Referral program

Work Location: Hybrid remote in Bentonville, AR 72712