Social Media & Digital Branding Specialist

Houston MedSpa + Wellness (Champions + Downtown)

Houston MedSpa + Wellness is seeking a polished, high-level Digital Branding & Marketing Specialist to elevate and protect our luxury aesthetic and wellness brand.

This is not an entry-level role. We are looking for someone who understands branding, strategy, design, psychology, and revenue growth.

You will work behind the scenes strategically, but you will interact with clients and represent our brand in-clinic when needed — professionalism and presentation matter.

Role Overview

You will oversee and execute our entire digital presence — ensuring our brand feels elevated, cohesive, and conversion-driven across all platforms.

Responsibilities

• Develop and execute a cohesive luxury branding strategy
• Manage Instagram, TikTok, Facebook & Google presence
• Create, film, and edit high-converting content (reels, graphics, campaigns)
• Update and optimize website content + SEO-driven blogs
• Run and optimize Meta & Google Ads
• Analyze data and adjust strategy based on performance
• Manage email and SMS marketing campaigns
• Maintain brand voice and visual consistency
• Assist with launches, promotions, and campaign strategy
• Oversee online reputation and engagement
• Collaborate with leadership on long-term growth strategy

Required Qualifications

• Bachelor’s Degree in Digital Marketing, Marketing, Communications, or related field
• Strong understanding of graphic design principles (Canva, Adobe Suite, etc.)
• Website management experience (WordPress, GoDaddy, or similar platforms)
• SEO and blog-writing experience
• Experience with Meta Ads Manager and Google Ads
• Fluent in English and Spanish (Required – not optional)
• Portfolio of previous branding and marketing work

The Ideal Candidate

• Maintains a polished, professional appearance
• Understands luxury aesthetics and wellness branding
• Confident and articulate when interacting with clients
• Organized, strategic, and proactive
• Understands conversion psychology
• Detail-oriented with high standards
• Respects medical marketing compliance
• Thinks long-term brand growth — not just daily posts

Highly Preferred

• Experience in aesthetics, beauty, or wellness industry
• Email automation platforms (gohighlevel)
• Photography and lighting knowledge
• CRM experience (Vagaro or similar)
• Influencer marketing experience
• Understanding of treatments such as PRP, Endolift, peptides, IV therapy

Compensation

Competitive salary based on experience + performance incentives tied to growth metrics.

To Apply

Send resume + portfolio + social media accounts you’ve managed to:

grace@htxmdspa.com

Subject Line: Digital Branding Specialist – Houston MedSpa

Job Type: Full-time

Pay: $23.87 - $27.87 per hour

Benefits:

• Employee discount

Work Location: In person