Social Media and Marketing Manager (Clothing brand)

<Job Summary>
We are an established clothing brand in Salinas, CA, named El Viejon Brand. We have a strong local presence and also a presence across the US and part of Latin America. We are seeking a creative and dynamic Social Media / Marketing Manager to help us continue to build our presence online. In this dynamic role, you will craft compelling content, develop innovative marketing strategies, and harness the power of social media platforms to elevate brand visibility. Your energetic approach will drive engagement, foster meaningful relationships with audiences, and propel our brand into new digital frontiers. Join us to lead vibrant campaigns that captivate audiences and make a lasting impact across multiple channels!

<Responsibilities>

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, and TikTok to boost brand awareness and engagement.
• Create, curate, and manage engaging content including short-form videos, photos, and AI content
• Monitor social listening tools to track brand sentiment, industry trends, and competitor activities; leverage insights to refine campaigns.
• Implement targeted Facebook Advertising campaigns to reach specific audiences, optimize ad spend, and maximize ROI.
• Conduct keyword research for SEO purposes to improve content discoverability; proofread all content for accuracy and brand consistency.
• Oversee relationship management with influencers, partners, and community members to foster authentic connections that support branding efforts.
• Coordinate photography and video editing projects to produce meaningful visual content that aligns with branding goals.
• Track campaign performance through web analytics; prepare reports that inform future marketing initiatives.

<Experience>

• Speak / Understand / Write in Spanish
• Understand the company’s niche market: Hispanic community that is into “corridos”, “banda”, “jaripeos”, and overall “belico”/”de rancho” lifestyle
• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software including Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Knowledge of Facebook Advertising platform for creating targeted ad campaigns.
• Strong understanding of branding principles, public relations strategies, e-commerce concepts, and digital marketing trends.
• Excellent proofreading skills with attention to detail; ability to craft compelling content tailored for diverse audiences. Join us as a Social Media and Marketing Manager where your creativity fuels our brand’s story! Bring your energy, innovative ideas, and strategic mindset to craft vibrant campaigns that resonate globally—making an impact every step of the way!

Job Type: Part-time

Pay: From $23.00 per hour

Expected hours: 10 – 20 per week

Benefits:

• Flexible schedule

Work Location: In person