Marketing Coordinator

At SusieCakes, we make old-fashioned, sentimental dessert favorites – just like you may remember from your childhood! Our bakeries are filled with the delicious tastes and sweet smells of cakes, cupcakes, cookies, pies, and bars— all baked from scratch, on-site daily, using the freshest and finest ingredients. Our signature Celebration Cake is a birthday staple on tens of thousands of tables. Our bakeries mix the nostalgia of the past with the warmth and feel of a modern, neighborhood bakery.

“Connecting through Celebration” is our purpose and what we strive for every day with our team members, our guests, and our community.

DESCRIPTION OF DUTIES: SusieCakes is seeking an exceptionally organized, detail-oriented Marketing Coordinator to support our local and regional marketing efforts. This is a fully remote role, with candidates required to be based in Dallas, San Antonio, Austin, Oklahoma City, or Nashville.

Success in this role depends on precision, organization, and follow-through. The Marketing Coordinator will independently manage multiple workstreams simultaneously and is responsible for ensuring all marketing execution—across social, digital, PR, and community channels—is accurate, timely, and aligned with the SusieCakes brand.

This role partners closely with the Head of Brand Marketing, local bakeries, vendors, and agencies to support day-to-day marketing execution and operational coordination.

RESPONSIBILITIES: Social Media & Community Engagement

• Own day-to-day execution and decision-making for SusieCakes social media channels, including content prioritization, copy decisions, engagement approach, and escalation of issues.
• Schedule all Instagram and TikTok posts
• Write clear, engaging, on-brand copy for all IG and TikTok content
• Engage with SusieCakes guests by responding to comments and direct messages
• Monitor and engage with posts that tag SusieCakes and share approved content via Instagram Stories
• Proactively request permission to use user-generated content (UGC) and organize approved assets
• Represent the SusieCakes brand voice in local Facebook groups and relevant Reddit threads

Marketing Operations & Coordination

• Coordinate product logistics with bakeries for PR orders, influencer gifting, donations, and events
• Place orders, provide detailed instructions, confirm pickup and delivery details, and send reminders
• Independently draft, review, and approve SMS marketing messages for accuracy, tone, and brand alignment
• Develop PR briefs using business objectives and campaign priorities, and share with local agencies”
• Assist with event logistics and local partnerships
• Oversee and track intern timesheets

Digital & Content Support

• Build and update new product pages on the SusieCakes website
• Coordinate digital menu board updates for all local bakeries
• Write blog posts aligned with brand storytelling, seasonal initiatives, and product launches

WHAT SUCCESS LOOKS LIKE

• Demonstrated ability to make sound, independent decisions that support brand standards, guest experience, and business goals
• Flawless execution of day-to-day marketing initiatives
• Highly organized systems and documentation that support marketing efficiency
• Consistent, timely, and on-brand social and digital presence
• Strong coordination with bakeries, agencies, and internal partners
• Accurate, detail-driven work with minimal revisions or follow-up

QUALIFICATIONS & ATTRIBUTES:

• 1–3 years of experience in marketing, social media, or brand coordination
• Exceptional attention to detail and organizational skills
• Strong writing skills with a clear understanding of brand voice
• Familiarity with Instagram, TikTok, and social media best practices
• Ability to manage multiple projects and deadlines simultaneously in a remote environment
• Comfortable engaging directly with guests and online communities
• Proactive, collaborative, and solutions-oriented mindset
• Experience in food, hospitality, or lifestyle brands is a plus

EDUCATION:

• Bachelor’s degree required; Marketing, Communications, or a related field preferred

PHYSICAL REQUIREMENTS:

• Must be able to travel to bakeries
• Must be able to attend events and new bakery grand openings
• Able to sit for long periods of time
• Able to use a computer for long periods of time
• Abe to make and receive phone calls and respond to emails, chats or text messages
• Frequent walking, kneeling, bending, and reaching overhead
• Able to occasionally stand for extended periods of time
• Must be able to occasionally lift, move and carry up to 50 pounds

LANGUAGE SKILLS:

• Must be able to speak, read, and write English for safety purposes