Marketing Specialist

About the Role

The Associate Marketing Manager is a key member of the Marketing team, supporting the execution of high-impact campaigns, loyalty initiatives, acquisition efforts, affiliate programs, and cross-functional brand moments. Building on the foundational Marketing Coordinator responsibilities, this role takes on greater ownership of execution, reporting, and interdepartmental coordination, while contributing ideas and insights that strengthen SET's marketing strategies.

Key Responsibilities

MarketingCommunications

• Partner with the Associate Director of Marketing and cross-functional teams to develop and execute marketing strategies aligned with overall brand and revenue objectives
• Support marketing planning by contributing ideas and offering strategic input during campaign development, bringing forward references, observations, or opportunities that could strengthen upcoming initiatives.
• Own and maintain the marketing and communications calendar, ensuring strategic alignment across channels and optimizing timing based on performance insights, and ensure timely execution across channels
• Draft and refine marketing briefs (email, SMS, digital), collaborating closely with Creative, E-Commerce, and Content teams to ensure cohesive messaging.
• Own the execution of email, SMS, and digital campaigns, monitoring performance and surfacing relevant insights.
• Own performance analysis across email, SMS, and digital campaigns, translating insights into optimization strategies and testing roadmaps.
• Maintain a documented map of all active Email and SMS flows, conduct quarterly audits, and proactively request creative/offer optimizations at minimum once per quarter per major flow.
• Stay informed on industry trends and tools and share opportunities that may improve team processes or campaign effectiveness.

Loyalty Programs

• Own day-to-day management of SET Rewards loyalty programs, identifying opportunities to increase retention, LTV, and engagement and collaborating with Associate Director of Marketing on long term strategy for problem
• Conduct research and evaluate data to help identify opportunities for program enhancement.
• Provide takeaways and observations that may inform future loyalty initiatives.

Acquisition Initiatives

• Contribute to acquisition strategy development across paid and organic channels, identifying opportunities to improve CAC, ROAS, and new customer growth.
• Actively participate in our paid advertising efforts under direction of the Associate Director of Marketing - collaborating daily with our ad agency, analyzing channel performance, and identifying optimization opportunities
• Support additional marketing initiatives that impact acquisition, including OOH, partnerships, and broader campaign moments.
• Maintain campaign performance tracking and help identify areas for improvement or clarification.

Special Initiatives

• Support the execution of brand events, activations, and seasonal initiatives.
• Coordinate cross-functional deliverables to ensure deadlines are met and execution is smooth.
• Bring forward ideas or observations from past initiatives that can inform future execution.

PR, Influencer, and Affiliate Marketing

• Support influencer and affiliate marketing initiatives in coordination with the Associate Director of Marketing.
• Assist with campaign setup, partner communication, tracking, and organization of assets and deliverables.
• Report on campaign performance, highlighting learnings, trends, and opportunities for optimization.
• Support our PR partnership by providing campaign briefs, joining standing calls, coordinating cross-functional needs, and ensuring the PR team has timely information, assets, and updates to execute effectively.

Cross-FunctionalPartner Management

• Project Manage drop templates for Marketing teams and ensure cross-functional alignment on expectations and deadlines
• Support relationship management with key marketing technology partners, including Klaviyo, Attentive, Black Crow, and additional third-party tools as needed.
• Assist with gathering inputs, recapping updates, and ensuring the Marketing team has what they need to execute.
• Proactively communicate platform updates, takeaways, or emerging opportunities to the Associate Director of Marketing.

ReportingAnalytics

• Maintain weekly and monthly performance reporting across marketing channels.
• Track effectiveness of campaigns, loyalty initiatives, affiliate efforts, and acquisition programs.
• Translate data into clear takeaways, patterns, and opportunities in partnership with the Associate Director of Marketing.
• Identify testing opportunities and conduct advanced customer analyses to inform lifecycle, acquisition, and retention strategies.

QualificationsCore Competencies

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 2-5 years of marketing experience, including 1+ years with digital marketing tools and email/SMS platforms, executing paid or retention channel campaigns
• Strong project management skills; able to prioritize and execute multiple initiatives
• Data-driven mindset; turns performance metrics into actionable insights
• Solid understanding of customer lifecycle, attribution models, and key performance metrics (CAC, LTV, ROAS, MER)
• Experience analyzing performance dashboards in GA4, Looker, Klaviyo, or similar platforms
• Excellent written and verbal communication; thrives in cross-functional collaboration
• High attention to detail and commitment to brand consistency
• Proactive problem-solver; contributes ideas, proposes optimizations, and takes initiative
• Builds strong internal relationships and works effectively across teams