Director of Marketing & Sales – Hospitality (F&B Growth Lead)

Director of Marketing & Sales – Hospitality (F&B Growth Lead)

Location: Irving, TX (DFW Area)

Job Type: Contract to hire

About Us

We are a growing multi-brand food & beverage group in the DFW area operating dessert cafés, restaurants, coffee concepts, and catering/event services. Our brands include high-traffic retail locations and event-driven venues.

We are looking for a hands-on Marketing & Sales leader who can drive measurable revenue growth — not just social media activity.

Role Overview

This role owns end-to-end growth strategy and execution, including local marketing, catering sales, event bookings, partnerships, and brand visibility.

You will be responsible for increasing:

• Food traffic
• Catering revenue
• Event bookings
• Corporate partnerships
• Repeat customer rates
• This is a leadership role reporting directly to ownership.

Key Responsibilities

Marketing & Growth

Develop and execute local store marketing strategies

Build and manage a structured monthly promotional calendar

Oversee Google Business, Yelp, and online reputation management

Manage influencer partnerships and community marketing campaigns

Coordinate with creative/design teams for content and advertising

Run and optimize Meta and Google Ads with ROI tracking

Sales & Business Development

Build and grow catering sales (corporate, schools, apartments, offices)

Drive birthday parties, private events, and group bookings

Establish B2B partnerships and local collaborations

Manage a structured sales pipeline and CRM

Personally close high-value catering and event deals

Analytics & Reporting

Track KPIs including catering revenue, event bookings, CAC, and repeat customers

Deliver weekly/monthly performance reports

Adjust campaigns based on data and store-level performance

Qualifications

7–10 years of marketing and/or sales experience in:

Restaurant groups

QSR or café brands

Hospitality or event-driven businesses

Proven success driving local market growth

Experience building catering or B2B sales channels

Strong understanding of hospitality P&L and unit economics

Excellent communication and negotiation skills

Data-driven and performance-oriented mindset

Comfortable working directly with ownership

Preferred

DFW market knowledge

Multi-location brand experience

Experience in startup or growth-stage businesses

Benefits

Performance-based revenue incentives

High-visibility leadership opportunity

Growth potential across expanding brands

Job Type: Contract

Work Location: In person