Brand Manager

About Poshmark Poshmark is a leading fashion resale marketplace powered by a vibrant, highly engaged community of buyers and sellers and real-time social experiences. Designed to make online selling fun, more social and easier than ever, Poshmark empowers its sellers to turn their closet into a thriving business and share their style with the world. Since its founding in 2011, Poshmark has grown its community to over 130 million users and generated over $10 billion in GMV, helping sellers realize billions in earnings, delighting buyers with deals and one-of-a-kind items, and building a more sustainable future for fashion. For more information, please visit www.poshmark.com, and for company news, visit newsroom.poshmark.com.

Job Description As a Brand Manager, you will play a key role in bringing Poshmark’s brand strategy to life across channels and teams. This role will support the rollout of our brand refresh, help manage integrated brand initiatives, and execute our content strategy with cross-functional partners.

You’ll serve as the connective tissue of the brand team — ensuring consistency, elevating execution, and helping teams across the organization translate the brand strategy into cohesive, impactful work. The ideal candidate is organized, collaborative, creatively minded, and excited to help build the next chapter of Poshmark’s brand.

Responsibilities

• Support the rollout and adoption of Poshmark’s refreshed brand identity by managing brand guidelines, toolkits, and cross-functional enablement.
• Execute integrated brand initiatives (retail, product, and cultural moments) by coordinating timelines, partners, and creative assets.
• Contribute to brand content strategy by supporting top-of-funnel creative, organic social evolution, UGC/influencer guidelines, and cultural content pillars.
• Manage quarterly brand photoshoots in partnership with Creative and Social, ensuring a steady pipeline of fresh, on-brand assets.
• Maintain strong cross-functional alignment by partnering with Creative, Growth, Community, Product, and People Ops to ensure cohesive brand expression across all touchpoints.

6-Month Accomplishments

• Brand Book shared and socialized across departments through coordinated roadshow sessions.
• Brand guidelines consistently implemented across owned touchpoints.
• Supported delivery of at least one major brand initiative (PoshFest, cultural milestone).
• Partnered with Social on early evolution of the organic content strategy, including UGC and influencer guidelines.
• Successfully coordinated a quarterly photoshoot and delivered fresh assets for cross-team use

12+ Month Accomplishments

• Brand refresh fully incorporated across key surfaces with increased consistency and creative quality.
• Supported execution of integrated brand initiatives throughout the year with strong cross-functional coordination.
• Quarterly photoshoot workflow established and delivering a steady pipeline of assets.
• Brand processes, templates, and guidelines maintained and widely adopted across teams.
• Recognized as a reliable partner and go-to resource for brand consistency and execution support.

Requirements

• 5+ years of experience in Brand Management, Brand Marketing, Creative Project Management, Growth Marketing, or related roles.
• Experience supporting brand refreshes, campaign execution, or integrated marketing initiatives.
• Strong organizational and project management skills; able to coordinate multiple stakeholders and timelines.
• A creative eye with the ability to review and provide constructive feedback on brand content.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Comfortable in a fast-paced, evolving environment.
• Experience working with Creative, Social, or Marketing teams preferred.
• Interest in the secondhand space, consumer brands, or marketplaces a plus.