Social Media and Marketing Manager

Overview
We are seeking a dynamic and creative Social Media and Marketing Manager to lead our digital marketing efforts and enhance our brand presence across various platforms. The ideal candidate will have a strong background in social media management, content creation, and digital marketing strategies. This role offers an exciting opportunity to shape our online identity, engage with our community, and drive business growth through innovative marketing initiatives. The position requires expertise in SEO, social listening, graphic design, and analytics tools to develop compelling campaigns that resonate with target audiences.

Responsibilities

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase brand awareness and engagement.
• Create, curate, and manage engaging content including graphics, videos, photography, and written posts aligned with branding guidelines.
• Utilize tools like Hootsuite, Buffer, and Adobe Creative Suite for scheduling, publishing, and monitoring social media campaigns.
• Conduct keyword research and SEO optimization to improve online visibility and organic reach.
• Manage paid advertising campaigns on Facebook Advertising and other digital channels to maximize ROI.
• Monitor social listening channels to gather insights on audience sentiment, industry trends, and competitor activities.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign performance and refine strategies accordingly.
• Coordinate public relations efforts to promote positive brand image through media outreach and community engagement.
• Oversee branding initiatives ensuring consistency across all digital platforms.
• Collaborate with cross-functional teams including sales, design, and product development to align marketing efforts with business objectives.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Stay updated on the latest trends in digital marketing, social media innovations, and emerging platforms to keep the company at the forefront of industry developments.

Skills

• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite for graphic design and video editing.
• Strong understanding of social media management tools such as Hootsuite and Buffer.
• Expertise in SEO techniques including keyword research and content optimization.
• Experience with Facebook Advertising campaigns and other paid social media advertising platforms.
• Knowledge of web analytics tools like Google Analytics for tracking campaign performance.
• Ability to craft compelling content tailored for different audiences across multiple channels.
• Excellent relationship management skills for engaging with influencers, partners, and community members.
• Strong proofreading skills ensuring high-quality communication materials.
• Familiarity with e-commerce platforms to support online sales initiatives.
• Skills in photography and video editing to produce original visual content that enhances storytelling efforts.
• Understanding of branding principles to maintain a cohesive brand identity across all digital touchpoints.
• Ability to analyze data insights from web analytics to inform strategic decisions in digital marketing campaigns. This role is ideal for a creative professional passionate about leveraging digital channels to build brands and connect with audiences effectively through innovative marketing strategies.

Job Types: Full-time, Contract

Pay: $45,949.96 - $55,337.58 per year

Benefits:

• Health insurance
• Paid time off

Work Location: In person