Social Media Manager and Content Creator

Red Coach In.

Part-time

Orlando, FL, US (Remote)

$45k - $54k

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About the job

About RedCoach

RedCoach is a premium intercity bus company connecting major cities across Florida, Texas,

and Oklahoma. We provide luxury coach travel between destinations like Miami, Orlando,

Austin, Houston, Dallas, and Oklahoma City, as well as popular university locations. With a

focus on comfort, reliability, and value, we’re transforming the way people travel between cities.

The Role

We’re seeking a creative, data-driven Social Media Manager to own and grow RedCoach’s

digital presence. This role blends content creation, community engagement, influencer

partnerships, and trend-spotting to turn travelers into advocates and position RedCoach as the smart choice for intercity travel.

Key Responsibilities:

Content Creation & Strategy

  • Develop and manage a content calendar across Instagram, TikTok, Facebook, LinkedIn, and other relevant platforms.
  • Create engaging visuals, graphics, and written content that highlight the RedCoach experience.
  • Collaborate closely with RedCoach’s Marketing Director to plan content strategy and promotional campaigns.
  • Use AI tools to streamline content production while maintaining brand voice and authenticity.
  • Share real-life customer stories and experiences as part of content initiatives.

Community Growth & Engagement

  • Grow follower base across platforms with organic strategies and support paid campaigns.
  • Conduct social listening to monitor brand reputation, industry trends, and competitor activities using analytics tools like Google Analytics and web analytics platforms.
  • Engage with followers, respond to comments, messages, and inquiries to foster positive relationships and enhance community engagement.

Creator Partnerships

  • Identify and collaborate with content creators and micro-influencers in target markets.
  • Manage briefs, deadlines, content approvals, and maintain strong creator relationships.

Performance & Optimization

  • Analyze metrics to understand content performance and refine strategies.
  • Deliver end-of-month reports on KPIs and engagement metrics to identify growth opportunities.
  • Analyze campaign performance metrics regularly to refine strategies and improve ROI using web analytics tools.
  • Collaborate with cross-functional teams including public relations, branding, and digital marketing to ensure cohesive messaging.
  • Proofread all content for accuracy, clarity, and brand consistency before publication.
  • Stay updated on the latest trends in social media management, digital marketing, graphic design, and video editing to continually innovate content approaches.

What We Offer

  • Competitive salary based on experience.
  • Complimentary RedCoach travel.
  • Flexible hybrid work arrangement
  • Opportunity to shape the digital identity of a growing brandDuties

Qualifications

  • 3+ years of proven experience in social media management and content creation across multiple platforms.
  • Proficiency in tools such as Later, Google Sheets, Meta Business Suite, Canva, CapCut, and Monday.
  • Experience with social media management tools such as Hootsuite or Later.
  • Excellent communication skills with the ability to craft engaging narratives that resonate with diverse audiences.
  • Ability to analyze data insights to inform content strategy adjustments.
  • Strong relationship management skills to engage with followers and industry partners effectively.
  • Creative mindset with a keen eye for visual storytelling through photography and video production.
  • Familiarity with e-commerce platforms is a plus. This role provides an excellent platform for a passionate digital marketer eager to make a significant impact through innovative content creation and strategic social media management.
  • Strong creative skills, including graphic design and copywriting
  • Familiarity with AI content tools and willingness to experiment.
  • Organized, detail-oriented, and able to manage multiple projects.
  • Strong communication skills and excellent written English (Spanish a plus).
  • Ability to work from Orlando HQ and/or remotely in a hybrid setup.
  • Self-starter mentality with independent work capability.

Bonus Points

  • Experience in travel, hospitality, or transportation industries.
  • Video production and editing skills.
  • Knowledge of Florida, Oklahoma, and Texas markets.
  • Existing relationships with travel or lifestyle creators.

Job Type: Part-time

Pay: $45,071.26 - $54,279.37 per year

Expected hours: 30 per week

Benefits:

  • Flexible schedule

Work Location: Hybrid remote in Orlando, FL 32809

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