Marketing Lead

Company Description

PlataYa is a fintech company on a mission to make sending money home faster, cheaper, and fairer. We're reimagining remittances for immigrant communities — starting with the Dominican Republic and expanding across the Caribbean and Latin America.Every year, billions of dollars are sent home by hardworking families — but too much is lost to high fees and slow transfers. PlataYa is changing that. We use modern financial technology to deliver more money, faster, directly to the people who need it most.We're not just building a product — we're building a movement. By the community, for the community.

Role Description

This isn't your typical marketing role — it's a chance to lead a movement.As Growth / Marketing Lead at PlataYa, you'll be on the ground building something real. You'll direct documentary-style content in the Dominican Republic, host community events, run giving-back initiatives, partner with major creators, and build campaigns that tell stories families actually relate to.You'll own everything from paid acquisition (Meta, Google, TikTok) to community engagement to brand storytelling. You'll travel to DR monthly to film, create, and connect with the people we serve. We're looking for someone who's bilingual (English/Spanish), culturally fluent, data-driven, and hungry to build from scratch. If you want to lead campaigns that actually change lives — not just move metrics — we want to hear from you.$100k-$120K + equity

What were Looking for:

• Fluent in English and Spanish
• Passionate about content creation
• Understanding of Latino and Caribbean culture
• Comfortable running ads on Meta, Google, or TikTok (even if self-taught)
• Creative thinker who can write compelling copy
• Hungry, resourceful, and ready to build from scratch

Bonus Points:

• Experience with video production or editing
• Connected to Latino creators or influencer communities
• Interest in fintech, payments, or crypto
• Community building experience (online or in-person)
• Marketing degree or relevant coursework

Requirements:

• Based in or willing to relocate to NJ/NYC area
• Willing to travel to the Dominican Republic 1-2x per month
• Comfortable in a fast-moving startup environment

Pay: $100,000.00 - $120,000.00 per year

Work Location: On the road