Digital Marketing Manager

We are looking for a creative, innovative, and tactical Digital Marketing Manager. If you enjoy geeking out over great content, get a thrill from optimizing campaigns and find joy in turning “just browsing” into “yes, please” moments, then this role is up your alley!

What You’ll Do

Reporting to the Director of Marketing, the Digital Marketing Manager will play a hands-on role in raising awareness, relevancy and purchase intent among priority consumer audiences for both the USA and Canada. You won't be architecting the big-picture strategy, but you will be the steady heartbeat that brings our plans to life — executing, optimizing and elevating consumer experiences.

Owned & Paid Social Media

• Plan and manage organic content calendars across TikTok, Meta, and LinkedIn, aligning with broader brand priorities, product stories and seasonal moments
• Build, launch, and optimize advertising campaigns across Meta and TikTok (with future expansion onto other platforms based on business need, brand fit and consumer preference)
• Optimize channel mix, posting cadence and content formats based on performance signals and audience behavior
• Support always-on and campaign-based efforts for launches, seasonal programs, promotions, and brand storytelling
• Monitor engagement with empathy and a little sparkle — jumping into conversations, boosting brand love, and surfacing consumer insights in a timely manner
• Stay ahead of platform changes, new formats, cultural moments, and emerging best practices
• Develop and test audience/lookalike segments, creative variations, placements, and bidding strategies
• Partner with creative agencies and internal team members to brief, validate and monitor advertising activities to build performance benchmarks

Influencer Marketing

• Assist with creator outreach and partnership management (from briefing through content review and reporting) while helping build a network of trusted creators who authentically bring our brand to life.
• Partner closely with agencies to identify, vet and activate strong creator talent, supporting full process and activation to ensure authenticity to the brand
• Track performance, gather learnings, and bring forward recommendations on formats, personas, and investment levels
• Support influencer-driven activations tied to launches, holidays, promotions, retailer programs and cultural moments
• Maximize our influencer investment by leveraging content/assets with sales and ecommerce to ensure visibility and consistency across digital touchpoints

DTC & Retailer Support

• Update DTC and support eCommerce/eTail via PDPs, marketplace/storefront, onsite merchandising blocks, and navigation as needed
• Implement SEO/AEO best practices to increase discoverability, leveraging AI tools for expedited attention and improvements
• Monitor site analytics to identify friction points and collaborate with eCommerce teammates on improvements
• Support product launch readiness and campaign storytelling through thoughtful on-site changes

CRM & Lifecycle Marketing

• Support the planning, building, and deployment of CRM campaigns (email, SMS, and other channels as needed).
• Maintain and update lifecycle flows, ensuring messages align with product launches, seasonal moments, and promotional priorities.
• Partner with Shopper & Ecommerce teams on segmentation needs, cross‑sell opportunities, and personalized touchpoints.
• Monitor performance (open rates, CTR, conversion, unsubscribes) and optimize messaging, cadence, and segmentation based on insights.
• Ensure CRM content reflects our brand’s Jester × Caregiver tone — helpful, warm, and delightfully human.
• Collaborate with brand, creative, and digital peers to keep messaging fresh, consistent, and connected across channels.

Social Commerce

• Support the implementation of social commerce initiatives across TikTok Shop and Instagram Shop from end-to-end project support
• Build workflows for product onboarding, organic + paid content linking, and promotional mechanics
• Partner with creators, influencer agencies, and paid teams to build a social commerce engine that scales as the business grows
• Partner with external broker partners on retail/shopper activities that could be leveraged across this new sales channel

Affiliate Marketing

• Help us stand up a fresh, performance-minded affiliate channel from the ground up; embracing a test-learn-optimize-perfect approach
• Evaluate platform partners and agencies to identify the right approach for our brand and budgets
• Support onboarding, offer setup, tracking configuration, content requests, and optimization cycles
• Build foundational reporting and performance readouts

AEO, SEO & SEM

• Support how consumers find us (whether typed, spoken or assisted by AI) across DTC and ITC activities
• Optimize on-site content, metadata, blog assets, FAQs, and PDPs; bringing the same attention to detail on how we approach
• Stay ahead of algorithm changes and new AI search discovery surfaces
• Build and manage Google Ads campaigns, including: keyword curation, bid strategies, negative terms and extensions
• Report on performance and make recommendations for continuous improvement
• Monitor keyword trends, competitive rankings and emerging search behaviors
• Run cross-channel learnings to identify overlaps with paid social and SEO

Reporting, Insights & Optimization

• Pull daily/weekly social performance reads to identify trends and optimization opportunities to keep us ahead of the competition curve
• Build monthly dashboards and summaries across paid, owned, influencer, affiliate and DTC to start tying activation to business impact
• Identify opportunities to optimize creative, audiences, formats, budgets and flows
• Demonstrate how digital activations ladder into awareness, relevancy, and conversion outcomes

Cross-Functional Collaboration

• Act as the connective tissue across marketing, shopper, ecommerce, sales and external digital partners/agencies
• Work closely with Shopper & Ecommerce teams on integrated digital + retail activations with a focus on launch readiness and building brand superiority
• Support launches, seasonal campaigns, brand storytelling, retailer partnerships and promotional plans

Other Duties & Tasks

• Participates in and leads special projects and assignments as required
• Participates in all other miscellaneous and departmental tasks as required
• Attends departmental/cross-functional meetings
• Travel and overnights as needed (ex. tradeshows, conferences, retailer meetings, etc.)

What You’ll Bring to SimplyProtein®

You Have …

• A bachelor’s degree in a related study (e.g. Marketing, Digital Marketing, Social Marketing & Advertising, Commerce, Digital Design, etc.)
• 5+ years of hands-on digital marketing experience in fast‑paced, growth‑minded environments
• Demonstrated experience working directly within multiple digital platforms, including (but not limited to) Meta Ads Manager, TikTok Ads Manager, Shopify, Google Ads, GA4, scheduling tools, influencer platforms (e.g. Impact), CRM/email tools, affiliate platforms (e.g. Tagger) and analytics dashboards
• Proven capability managing a digital media mix, activating campaigns yourself (not just briefing agencies) and optimizing based on signals, insights, and consumer behavior
• Experience supporting (and elevating) brand storytelling, new product launches, retailer activations, seasonal campaigns and promotional pushes
• Exposure to or collaboration with cross-functional teams such as brand, shopper, product, eCommerce, sales, customer service and external partners
• Previous work with influencers, creators, or affiliates or have managed agency partners and external collaborators
• A spirit of curiosity, resourcefulness, and kindness — you approach problems with playfulness, perseverance and a desire to make things better
• Highly proficient with Microsoft Office (Word, PowerPoint, Excel and Outlook); proficiency with PowerPoint and Excel is essential to perform this role
• Effective written, verbal and presentation communication with the ability to make “difficult” data approachable for diverse stakeholders
• Proficiency with numbers with an ability to turn data into actionable insights; helping teams understand what’s working, what’s not, and what to try next
• In-depth knowledge of various social media platforms and best practices
• Ability to analyze consumer metrics, reports, and trends with application to the business plan and strategy
• Strong project management and managerial skills and are comfortable asking for help to ensure clarity (we feel the only bad question is the one not asked!)
• High level of accountability and able to hold self and others accountable to meet commitments
• Excellent interpersonal skills, with the ability to collaborate with other departments

The successful candidate…

• Is a social media savant with a passion for staying on top of trends and creating content
• Enjoys learning, embraces a growth mindset and isn’t afraid to ask questions (curiosity is where the magic happens)
• Brings creativity and enthusiasm to projects while keeping things approachable and fun
• Thrives in a dynamic environment, adapts to shifting priorities and keeps a sense of humor when things get busy
• Maintains energy and positivity even when deadlines loom … lifting the team, not just the workload
• Balances urgency with thoughtfulness, meeting timelines without losing sight of quality and team rapport
• Is proactive and ready to contribute beyond the job description when opportunities arise

How to Apply

To apply, please submit your resume and cover letter to careers@wellnessnaturalinc.com. Please include “Digital Marketing Manager” in the subject line and a short answer to the following questions in the body of your email or cover letter: 1) what are your top three criteria for determining if a position is the right one for you; 2) what did you enjoy most about your last / current role; 3) what are you most excited about as you take on the next step in your career