Senior Packaging & Graphic Designer / Creative Visionary

Senior Packaging & Graphic Designer / Creative Visionary

Location: Irvine, CA

Work Style: In Office Most Days

Reports To: Chief Creative Officer / Founder

turn is fast-moving and rule-breaking with intent. Obsessively designed for feeling, experience, and the stories that live beyond the product. We're built on the belief that the individual, not the brand, is the hero.

READ THIS FIRST

WHO THIS ROLE IS FOR

This role is for someone who wants to build a career, not just hold a job.

It is for a designer who wants to grow into Director-level leadership and beyond , earning that path through ownership, judgment, and the ability to lead others as the brand scales.

It is for a creative visionary , not a task-taker. Someone who can be given a loose direction and independently envision the entire outcome, from the customer’s first glance, to the physical feel of the packaging, to the unboxing moment, to how it lives on Instagram, shelves, and in culture.

It is for someone who naturally thinks about the entire customer journey, front to back:

• the customer seeing the product for the first time
• the influencer opening it on camera
• the menu it appears on
• the collectible card inside
• the app experience that follows

If you instinctively design experiences, not assets, you will thrive here.

It is for someone who understands that print is physical , packaging is engineering, and design decisions have real-world consequences. You know how materials behave, how inks land, how mylar reflects light, how embossing, foils, varnishes, and finishes affect perception and trust.

It is for someone who can/will move fast, iterate constantly, and stay sharp under pressure. We design relentlessly: new products, new drops, new ideas, always evolving.

WHO THIS ROLE IS NOT FOR

This role is not for someone looking for a simple, linear, or predictable job.

It is not for someone who expects everything to be clearly scoped, slow-moving, or neatly packaged. What we build is experiential and story-driven. Sometimes it is simple. Often it is not.

It is not for someone who only wants to work remotely. We collaborate in person. We do have work-from-home days, but this is an in-office creative environment .

It is not for someone who only designs digitally and has little understanding of physical print, packaging materials, or production realities.

It is not for someone who waits for instructions instead of forming opinions, pushing ideas forward, and challenging the work.

If you want a calm, low-iteration, maintenance-focused role, this is not it.

POSITION OVERVIEW

We are looking for an elite-level designer who can both protect and evolve our brand’s visual identity while pushing packaging and design innovation forward.

This role sits at the intersection of packaging, brand, physical product, digital UI, and culture . You will design across packaging, promotional boxes, collectible cards, apparel, menus, catalogs, and the turnapp on Apple.

You will execute within established systems while also helping redefine them.

NON-NEGOTIABLE: EXTREME ATTENTION TO DETAIL

This role demands an almost obsessive level of precision.

We are looking for someone who instinctively sees:

• spacing that feels off by a few pixels
• padding that breaks visual trust
• hierarchy that collapses clarity
• assets that do not earn their place on the page

Every detail matters. Alignment, scale, rhythm, contrast, and balance are not afterthoughts here—they are the work.

You must naturally understand:

• spatial relationships and negative space
• visual hierarchy and typographic rules
• balance vs intentional imbalance
• clean alignment across physical and digital formats
• how small inconsistencies quietly erode brand trust

PRIMARY DESIGN FOCUS AREAS

You will design primarily for:

• Packaging (CPG across multiple product categories)
• Promotional and influencer boxes
• Pokémon-style collectible cards
• Apparel
• turnapp and loyalty system (Apple-based app)
• Menus and catalogs (physical and digital)

KEY RESPONSIBILITIES

Packaging Design & Innovation

• Concept and execute packaging systems across multiple CPG categories (vape, beverage, gummy, wellness, supplements, etc.)
• Design with deep attention to detail: padding, structure, negative space, balance, asymmetry, and tactile experience
• Understand packaging engineering, materials, mylar behavior, print effects, finishes, and production constraints
• Know when to honor brand legacy and when to thoughtfully challenge it

Brand Strategy & Visual Identity

• Build, maintain, and evolve brand guidelines that communicate trust, value, and cultural relevance
• Use restraint, negative space, and hierarchy to elevate perceived quality across physical and digital touchpoints

Promotional & Influencer Experiences

• Design influencer and promotional boxes that are video-worthy, collectible, and culturally relevant
• Understand why brands like LV, Dior, Rhode, Red Bull, and Olipop succeed in experiential packaging and translate those principles into our world

Digital, UI/UX & turnapp

• Design UI/UX experiences in Figma, specifically for the turnapp on Apple
• Apply user behavior insights to optimize clarity, flow, and conversion
• Collaborate cross-functionally to ensure digital and physical brand cohesion

Menus, Catalogs & Retail Assets

• Design clean, compelling menus and catalogs that educate, convert, and feel premium
• Direct 3D, photography, and asset creation teams to support these designs.

Team Leadership & Collaboration

• Lead, mentor, and delegate to designers as the team grows
• Translate high-level creative direction into clear, executable outputs
• Work closely with the CCO and founder on big-picture creative vision

Project Management

• Manage multiple projects in parallel in a fast-paced environment
• Meet deadlines without sacrificing quality
• Be willing to work beyond standard hours if launches demand it (ie, Chinese New Year)

QUALIFICATIONS

Required

• Proven experience in packaging and graphic design with a strong, real-world portfolio
• Demonstrated understanding of physical print, materials, and production
• Experience with mylar, specialty finishes, and print terminology
• Advanced proficiency in Adobe Creative Suite
• Strong proficiency in Figma, specifically for app and UI design
• Strong understanding of UI/UX principles and user behavior
• Experience building or maintaining brand systems
• Have phyiscal print experience beyond basic posters and flyers

Preferred

• Experience with luxury, fashion, or high-end CPG brands
• Experience leading or mentoring other designers
• Apparel and collectible design experience

COMPENSATION & BENEFITS

• Salary: $80,000–$100,000
• KPI-driven quarterly bonus
• Equity opportunities tied to milestones and vesting
• Health benefits
• PTO
• Hybrid work structure
• Direct access to leadership and meaningful creative ownership

HOW TO APPLY

Required

• Resume
• Portfolio link (applications without portfolios will not be considered)
• Clear attribution of your role in each project

Strongly Encouraged Design Exercise

While not mandatory, we highly encourage applicants to submit a custom creative concept with their application.

You may submit:

• A reimagined turn packaging concept (any CPG category - bev, pouches, wellness, water)
• An influencer or promotional box concept
• A redesigned Instagram grid
• A collectible card concept
• Any other turn-related design exploration

You may use AI. The goal is to see how your creative mind thinks , not perfection.

INSPIRATION & AESTHETIC REFERENCES

YSL

Louis Vuitton

Fear of God

Poppi

Gregory Siff

Off-White

MGK

Rhode

CONTACT

Email: robert@turn.me

Instagram: @turndotme and @turn

Web:

www.turn.me

www.turnapparel.me

www.turnhemp.me