Sr. Manager, Americas Integrated Marketing - Sport & Brand Partnerships

Requisition ID: 12997 Job Location(s): Broomfield, CO, US, 80021 Time in Office: Onsite At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.Overview

Crocs is seeking a Sr. Manager, Americas Integrated Marketing – Sport & Brand Partnerships to lead integrated brand and product marketing across the U.S. and Brazil, with a lens on sport, and cultural partnerships. This role plays a part in driving brand momentum, acquiring new consumers, and positioning Crocs at the intersection of sport, culture, and innovation.

This individual will balance the strength of Crocs’ iconic franchises with exciting, culturally relevant moments. They will connect product stories to athletes, teams, leagues, creators, and real-world moments that matter to consumers. This role serves as a connector throughout Global Marketing, brand, product, channels, and partners, ensuring regional activations are insight-led, commercially impactful, and accomplished with quality and excellence.

Reporting to the Director, Americas Integrated Marketing, this individual works closely with cross-functional leaders across Global Marketing, Product, Merchandising, Creative, Media, Influencer, and Sales channels.

What You'll Do

• Lead seasonal coordinated marketing strategy for sport and collaboration-focused initiatives across the Americas, from briefing through execution.
• Balance scaling in-line stories with crafting exciting moments.
• Expand the brand’s presence to current events, social/digital trends, and authentic brand partners.
• Develop regional go-to-market plans and activations and share back with Global Marketing for alignment.
• Implement campaigns to increase brand momentum, acquire new customers, and drive product sell-through.
• Serve as a bridge between Global direction and regional execution, translating global briefs into impactful, locally resonant programs.
• Collaborate with agencies and internal/external creative teams to ensure flawless execution of campaigns.
• Guide cross-functional alignment to efficiently implement brand and product integrated marketing plans.
• Build regional campaign briefs to support executional alignment with cross-functional teams.
• Collaborate with Global influencer, social, VM, Media and creative teams to align on regional execution.
• Collaborate with regional brand marketing manager(s) to an aligned marketing strategy and execution for all regional and global campaigns to drive headlines, engage fans and sell product.
• Acts as a contributing partner for cross-functional teams including merchandising along with eCommerce, Retail, and Wholesale/Distributor sales avenues.
• Fosters effective communication across all groups to improve campaign efficiency through collaboration.
• Manage a team of one, ensuring a productive and positive working environment.
• Ensures alignment with legal on all campaign and marketing activation plans to stay compliant and within contractual terms. What You'll Bring to the Table

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• Bachelor's degree in marketing, communications, public relations, or related field (equivalent experience also considered; MBA or other advanced degree a plus).
• At least 8+ years of marketing experience, highly preferably with a global brand that operates in multiple channels.
• At least 3+ years of leading others.
• Experience in the footwear and/or industry is a plus, as well as a detailed understanding of the Sports and lifestyle/street wear space.
• Strong communication, written and verbal skills.
• Excellent project management guidance abilities; with the ability to drive projects in ambiguous and changing environments against timelines.
• Demonstrates influence skills, showing aptitude for connecting cross-functional and cross-regional partners through influence; Ability to lead teams in development and execution of plans .
• Understands global business organizations; can navigate across sales channels and communications platforms to provide recommendations and action plans that will drive brand awareness and esteem across consumer touch points.
• Experienced in drafting strategic marketing briefs for both integrated and channel-specific programs.
• Advanced analytical skills, ability to translate complex data, trends and insights into actionable strategy.
• Passion for building strong brands with a focus on consumers.
• Strong organizational skills and ability to prioritize workloads.

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The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Sr. Manager, Americas Integrated Marketing - Sport & Brand Partnerships

Salary or Pay Range: $130,000 - $140,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.

Job Category: Corporate

Nearest Major Market: Denver