Senior Social Media Manager

Lucy in the Sky is an online fashion retailer with a global audience and a strong digital presence. With nearly 500K followers on Instagram and 100K on TikTok, we are entering our next phase of growth — and we’re looking for a strategic, data-driven Social Media leader to help us scale.

This is not a content scheduling role.
This is a growth and impact role.

We are seeking a Social Media Manager (or Senior Social Media Manager, depending on experience) who can take ownership of platform strategy, drive measurable growth, and build a structured influencer ecosystem.

This is a full-time, in-office role based in Los Angeles.

The Opportunity

Our social channels have strong foundations — but growth has plateaued. We’re looking for someone who can:

• Reignite Instagram growth
• Accelerate TikTok performance
• Capitalize on YouTube momentum
• Build and structure a scalable influencer & UGC program
• Turn social media into a stronger revenue-driving engine

You will work closely with our creative, marketing, and paid media teams to test, optimize, and scale what works.

What You’ll Own

Platform Growth Strategy

• Develop and execute a data-backed growth plan across Instagram, TikTok, and YouTube
• Identify content gaps and growth levers
• Implement rapid testing frameworks for hooks, formats, and trends

Content Direction

• Lead social-first ideation aligned with weekly drops and campaigns
• Brief and collaborate with creative teams on high-performing short-form content
• Ensure brand voice remains trend-forward, aspirational, and culturally relevant

Influencer & UGC Program Development

• Build structure around influencer partnerships
• Identify scalable UGC pipelines
• Develop repeatable creator systems

Performance & Analytics

• Own KPIs: follower growth, engagement rate, saves, watch time, and revenue contribution
• Partner with the paid media team to align organic and paid strategies
• Turn data into actionable insights and content pivots

Community & Brand Positioning

• Strengthen engagement strategy
• Build brand loyalty and conversation

What We’re Looking For

• 3+ years of experience in social media, ideally within fashion or e-commerce
• Proven track record of growing Instagram and/or TikTok accounts
• Deep understanding of short-form video and trend velocity
• Strong analytical mindset — comfortable making decisions based on performance data
• Experience building or managing influencer programs
• Highly organized, proactive, and comfortable in a fast-paced environment
• Passion for fashion and digital culture

Why Join Lucy in the Sky?

• High-growth potential fashion brand with global recognition
• Real ownership and creative input
• Direct impact on brand growth and revenue
• Collaborative, energetic in-office team in Los Angeles

If you’re someone who sees flat metrics as a challenge to solve — not a system to maintain — we’d love to hear from you.

Please apply with your resume and examples of accounts you’ve grown.

Pay: $85,000.00 - $95,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person