SOCIAL MEDIA MANAGER

JOB DESCRIPTION:

Evogen Nutrition is seeking a performance-driven, culturally aware Social Media Manager to lead the day-to-day execution and growth of our social media presence across all platforms.

This role is ideal for a marketer who understands how to blend brand Storytelling, athlete-driven content, and performance marketing into a cohesive social strategy that drives engagement, community growth, and

revenue impact.

You will play a central role in bringing the Evogen brand to life across social platforms, working closely with creative, athlete management, digital marketing, and product teams to ensure our voice is

consistent, our content is impactful, and our campaigns are executed at a high

level.

This role is highly collaborative and sits at the intersection of brand, culture, and commerce - connecting product launches, promotions, and athlete initiatives directly to our audience in a way that drives measurable business results.

KEY RESPONSIBILITIES:

Social Strategy & Channel Management

• Own day-to-day management of Evogen’s social media channels (Instagram, TikTok, YouTube, Facebook, X, emerging platforms).
• Execute a content strategy that balances brand storytelling, product education, athlete content, and promotional initiatives.
• Manage posting cadence, platform optimization, and channel growth strategies.
• Stay ahead of platform trends, algorithm changes, and cultural moments to keep Evogen relevant and competitive.

Content Planning & Execution

• Build and maintain the social content calendar aligned with campaign launches, promotions, product drops, and athlete initiatives.
• Collaborate with creative teams on briefs, shot lists, and asset needs for social-first content.
• Work with Athlete & Affiliate teams to

source, plan, and deploy Athlete/influencer content.

• Ensure social content aligns with brand guidelines, campaign messaging, and visual standards.

Campaign & Product Launch Support

• Translate integrated marketing campaigns into platform-specific social executions.
• Support product launches with education content, hype cycles, and performance-driven messaging.
• Partner with paid media teams to ensure strong organic + paid synergy.
• Help drive promotional initiatives through social storytelling and conversion-focused content.

Community Management & Engagement

• Lead community engagement across platforms - comments, DMs, conversations, and brand voice moderation.
• Strengthen brand loyalty by fostering authentic interaction with customers and athletes.
• Monitor audience sentiment and surface feedback, trends, and opportunities to internal teams.

Performance & Reporting

• Track KPIs including engagement rate, reach, growth, CTR, and conversion-support metrics.
• Provide recurring performance reports and insights to marketing leadership.
• Identify top-performing content themes and optimize future strategy based on data.
• Test new formats, hooks, and content styles to improve results.

Athlete & Influencer Integration

• Work closely with Athlete Manager and partnerships teams to maximize athlete content performance.
• Help coordinate athlete social activations around events, expos, and brand campaigns.
• Ensure athlete content aligns with broader brand initiatives and timelines.

WHAT YOU BRING:

Experience & Skills

• 3–5 years of social media management experience

in CPG, DTC/eCommerce, fitness, lifestyle, or sports nutrition.

• Strong understanding of social platform best practices, trends, and content formats.
• Experience building and managing content calendars.
• Familiarity with performance marketing concepts and how social supports conversion.
• Experience using analytics tools and social reporting platforms.

Mindset & Approach

• Highly creative but data-driven in decision making.
• Strong sense of internet culture and fitness community trends.
• Execution-focused with strong attention to detail.
• Comfortable working in a fast-paced,

high-performance environment.

• Passionate about health, fitness, and sports nutrition - you understand our audience because you live the lifestyle.

BENEFITS & PERKS:

• Competitive base salary + bonus opportunity.
• Medical, dental, and vision insurance.
• 401(k) with employer matching.
• Employee product stipend as well as discounts on Evogen products.
• Flexible work schedule and PTO policy.
• Opportunity to grow within a high-impact, high-performance brand.

LOCATION & EXPECTATIONS:

• Based in Irving, TX (in-person role).
• Must be able to commute reliably or relocate before start date.

Apply with resume to: jobs@evogennutrition.com