Social Media and Marketing Manager

High Key Marketing is a dynamic, full-service marketing agency based in Miami Beach, Florida, specializing in creative campaigns, brand strategy, and digital engagement for clients across industries. We’re passionate about elevating brands with high-energy, innovative approaches that drive real results. Join our team and help us turn up the volume on social media!

We are seeking a creative and strategic Social Media Manager to lead our social media efforts, both for our agency and a selective batch of our diverse client portfolios. The ideal candidate is a social media savant with a knack for crafting engaging content, analyzing trends, and building communities. This role reports directly to the Chief Creative Director and involves collaborating with content creators, designers, and account managers to amplify brand voices across platforms like Instagram, TikTok, X, LinkedIn, and Facebook, and others.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with client goals, including content calendars, posting schedules, and campaign planning.
• Create, curate, and schedule high-quality content (posts, stories, reels, threads) that resonates with target audiences and drives engagement.
• Monitor social media trends, algorithms, and best practices to optimize performance and stay ahead of the curve.
• Manage day-to-day community interactions, responding to comments, messages, and mentions to foster positive relationships.
• Analyze metrics using tools like Google Analytics, MetriCool, or platform insights to report on ROI, engagement rates, and growth; provide actionable recommendations.
• Collaborate with the creative team to produce visuals, videos, and graphics that align with brand aesthetics.
• Oversee paid social campaigns, including ad targeting, budgeting, and A/B testing on platforms like Meta Ads Manager.
• Conduct competitor research and audience analysis to inform strategy and identify opportunities.
• Ensure all content complies with brand guidelines, legal standards, and platform policies.
• Stay updated on emerging platforms and tools to innovate our social media presence.

Qualifications

- 3+ years of proven experience in social media management, preferably in an agency setting.

- Expertise in major social platforms and tools (e.g., Canva, Adobe Creative Suite, Reddit, Monday).

- Strong writing and editing skills with a creative flair for storytelling and copywriting.

- Analytical mindset with experience in data interpretation and reporting.

- Excellent communication and interpersonal skills; ability to work collaboratively in a team.

- Familiarity with SEO, influencer marketing, and UGC (user-generated content) is a plus.

- Passion for marketing trends and a portfolio showcasing successful campaigns.

- Ability to thrive in a fast-paced environment with flexibility for occasional evening or weekend monitoring.

What We Offer

• Flexible work hours with remote/hybrid options (Miami Beach office preferred).
• Professional development opportunities, including conferences and training.
• Fun team events, creative freedom, and the chance to work on exciting client projects.
• PTO and a vibrant, supportive company culture.

How to Apply

Please send your resume, cover letter, and a link to your social media portfolio to christi@highkey.marketing with the subject line “Social Media Manager Application - [Your Name]”.

Job Types: Full-time, Part-time, Internship

Pay: From $300.00 per week

Benefits:

• Flexible schedule
• Paid time off
• Referral program

Work Location: Hybrid remote in Bal Harbour, FL 33154