Social Media and Marketing Coordinator

Job Summary
We are seeking a dynamic and creative Social Media and Marketing Coordinator to join our marketing team. This role is responsible for developing and executing innovative digital marketing strategies, managing social media platforms, and enhancing brand visibility. The ideal candidate will possess strong skills in content creation, graphic design, and analytics, with a passion for engaging audiences across various channels. This position offers an exciting opportunity to influence brand perception and drive customer engagement through strategic social media management and digital marketing initiatives.

Responsibilities

• Develop, implement, and manage comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase brand awareness and engagement.
• Create compelling content including graphics, videos, blog posts, and multimedia assets using Adobe Creative Suite (Photoshop, Illustrator) and video editing tools.
• Monitor social listening tools to gauge audience sentiment and industry trends, adjusting strategies accordingly.
• Manage social media scheduling and publishing using tools like Hootsuite and Buffer to ensure consistent brand messaging.
• Conduct keyword research and SEO optimization to improve organic reach and search engine rankings.
• Analyze web analytics and social media metrics with Google Analytics and web analytics tools to measure campaign performance and ROI.
• Coordinate with public relations teams to manage brand reputation and execute outreach campaigns.
• Oversee Facebook Advertising campaigns including audience targeting, ad creation, and performance tracking.
• Engage with followers, respond to comments/messages promptly, and foster relationships with influencers and partners for collaborative marketing efforts.
• Proofread all content for accuracy, branding consistency, and quality assurance before publication.
• Support e-commerce initiatives by integrating social media campaigns with online sales channels.

Experience

• Proven experience in social media management, digital marketing, or related roles.
• Strong proficiency in Adobe Photoshop, Illustrator, Adobe Creative Suite applications, video editing software, and social media management tools like Hootsuite or Buffer.
• Familiarity with SEO best practices, Google Analytics, web analytics tools, keyword research techniques, and Facebook Advertising platform.
• Experience in graphic design, content creation (including photography), branding strategies, public relations activities, and relationship management.
• Knowledge of social listening tools and data analysis to inform marketing decisions.
• Excellent proofreading skills combined with a keen eye for detail in visual content creation.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. This role is ideal for a creative thinker passionate about digital marketing trends who thrives on developing engaging content that resonates with diverse audiences while supporting overall brand growth strategies.

Job Type: Full-time

Pay: $600.00 per week

Benefits:

• Relocation assistance

Work Location: In person