Marketing Coordinator

Company Description Only a two-hour drive from New York City, Mayflower Inn & Spa, Auberge Collection is a luxury country retreat located in the idyllic town of Washington, Connecticut. Set on 58 acres of beautifully landscaped gardens and woodlands, the property defines New England elegance and is renowned as one of the northeast’s most lauded luxury hideaways. Boasting 35 guest rooms, the hotel offers exceptional service and gracious attention to guest’s personalized needs. Wellness amenities include The Retreat at Mayflower Inn, a 20,000 sq. ft. sanctuary aiming to purify and detoxify through holistic treatments, promote wellbeing, and leave guests feeling relaxed and renewed. The resort also boasts expansive gardens, a tennis court, miles of hiking trails, a standalone two-story private-event space, The Huntress boutique, and two dining venues including The Garden Room for New England-inspired fine dining and the Tap Room, for casual country fare. In honor of the Inn’s centennial birthday in fall 2020, acclaimed New York-based interior designer Celerie Kemble oversaw a dramatic redesign encompassing guest rooms and suites, Mayflower’s signature restaurant, and the Inn’s historic main house, featuring a charming parlor.

For more information: auberge.com/mayflower

Follow Mayflower Inn & Spa on Facebook and Instagram @MayflowerAuberge

Job Description Join our team as Marketing Coordinator and become one of the authors of our story. The Marketing Coordinator is a key role to the success of our hotels as we continue to elevate our marketing. This role requires a foundational and understanding of a luxury aesthetic, with a strong focus on social media, website design and copy-writing. This role will maintain a strong entrepreneurial spirit, and is a self-starting team player that’s creative, innovative, and is willing to roll up their sleeves to implement change and the latest thinking in marketing, social media, and partnerships. This role reports to the Director of Area Marketing and Sr. Marketing Manager in the NE and will support the following properties: Mayflower Inn & Spa, The Vanderbilt, and White Barn Inn.

• Social Media & PR

• Works closely with the Marketing & Communications Manager to execute a social media strategy for all properties, assisting in day-to-day social media initiatives:

• Implementing posts via Sprout
• Community management: responding to direct messages and comments

• Supports the PR agency with reservations + itineraries for Influencers and Press visits

• Liaise with PR agency + property teams to identify best dates and onsite experiences for visits
• Maintain calendar alerting all property team members of Influencer and Press visits
• Manage site alert forms and tastemaker agreements for upcoming visits

• Maintains image library from Influencer visits and events on property

• Email Marketing

• Maintains calendar of email marketing campaigns and local initiatives
• Supports Marketing & Communications Manager in crafting emails to appropriate audiences through copy and image selection

• Marketing Partnerships

• Supports Area Director of Marketing with the strategic implementation of creative and on-brand partnerships designed to elevate properties
• Maintains critical paths, event checklists, on-site event logistics

• Asset Management

• Digital Asset Management: Maintains and updates photo and video libraries in accordance with central process for the hotel & assets
• Maintains current repository of Hotel Key Facts/Assets, Photo + Videos, Promotional Calendars, Key Messaging, Positioning, Journey Maps, Seasonal needs, Demand trends, Key contacts, etc.

• Website

• Daily maintenance of calendars, activities, dining menus, spa menus, and other events; Review for accuracy on a consistent basis

• Marketing

• Supports Marketing & Communications Manager in digital marketing activations, assists in selecting imagery & copy for digital marketing campaigns
• Supports property needs for print and digital collateral on a proactive basis

• Works closely with Marketing & Communications Manager to maintain and create sales collateral including experiential, pre-arrival, F&B, area maps, and more

• Supports with business reviews on OpenTable, Google Business, and more, auditing on a regular basis and responding in a timely manner
• Creates monthly Marketing reports, both for high-level creative and budgeting

• Creates calendars / recaps highlighting the emails, key messaging points, and activations occurring each month
• Maintains monthly Marketing budget and finances

Qualifications

• Bachelor’s degree, internship experience in luxury or design space with experience in or an interest in social media management and marketing
• Strong understanding of a luxury brand and aesthetic
• Excellent verbal, written, presentation, and interpersonal communications skills
• Strong attention to detail, ability to multi-task and manage time efficiently
• Demonstrated ability to work with and support cross-functional project teams
• Mobile and social media/community experience an asset

Additional Information

About Auberge Collection Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

For more information: auberge.com

Connect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAuberge

About Friedkin Friedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.

Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.

The Friedkin portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.

For more information, please visit www.friedkin.com

MFI Operations LLC is an Equal Opportunity Employer, M/F/D/V. MFI Operations LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, MFI Operations LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.