Head of Partnerships
Full-time
San Diego, CA, USA
About the job
Head of Partnerships
Location: San Diego, CA (In-Office)
Employment Type: Full-time
About the Role
We are a fast-growing, science-backed direct-to-consumer supplement wellness brand seeking a Head of Partnerships to own and scale our influencer, affiliate, and TikTok Shop channels. This role sits within the Performance Marketing team and is responsible for turning partnerships into a measurable, scalable revenue engine.
This is a hands-on leadership role for someone who cares about performance, testing rigor, and creative that converts.
Key Responsibilities
- Own strategy and execution for influencer, affiliate, and TikTok Shop partnerships
- Source creators specifically for direct-response performance content
- Secure and manage whitelisting access for creator-led paid media
- Negotiate evergreen usage rights across Meta, TikTok, and YouTube Ads
- Lead TikTok Shop expansion, including affiliate recruitment, samples, and Seller Center optimization
- Scale affiliate partnerships with a focus on high-intent, performance-based partners
- Build structured creative feedback loops using performance data
- Implement disciplined testing frameworks to identify lowest-CAC creator pairings
- Hire and lead a small partnerships team as the program scales
- Oversee external agencies (if applicable) to ensure performance and brand alignment
Qualifications
- 4+ years of experience in DTC, CPG, or performance marketing
- Proven track record scaling performance-driven influencer programs
- Strong experience with whitelisting, paid social integration, and creator ads
- Deep knowledge of TikTok Shop and affiliate ecosystems
- Familiarity with affiliate platforms (e.g., Impact, ShareASale) and creator tools
- Bias for action and comfort working in a fast-paced, in-office environment
Compensation & Benefits
- Competitive salary and range is depending on experience
- Performance-based equity program
- Comprehensive medical benefits
Why Join Us
- Ownership of a meaningful growth channel and budget
- Opportunity to build and lead a team
- Direct visibility into performance and impact
- Fast-moving, high-accountability culture with strong autonomy
Our Values
- Moving the Needle: We focus on actions that drive outsized impact
- Ownership: We act like founders and take accountability
- Down for the Cause: We work hard, stay humble, and believe in helping people feel better