Influencer Marketing Manager

Location: Hybrid/Remote

About the Role

We’re looking for a creative and strategic influencer pro who makes brands known, loved, and understood through performance-driven, insight-led partnerships. You are fluent in social culture, an integrated thinker, creative collaborator, and comfortable using data to inform decisions, optimize campaigns, and scale what works. You understand the evolving influencer landscape from both a creative and growth perspective. You challenge convention, think big, and bring fresh, smart influencer ideas in partnership with our other experts to solve client business challenges.

What You Bring

• Deep influencer expertise – fully understand the landscape from strategy to execution, performance measurement and how it’s evolving
• Integrated mindset – understand how earned, paid, and owned work together across influencer engagement to drive both awareness and results
• Entrepreneurial spirit – collaborative, flexible, innovative, and growth-oriented, with a builder’s mentality
• Problem-solving mindset – strategic, calm under pressure, able to navigate challenges big and small
• Creative energy – pop culture and social–savvy, marketing-obsessed, and eager to brainstorm
• Accountability & detail – high standards for yourself and your team, delivering measurable, high-quality results and continuously improving performance

Experience Requirements

• 5–7 years influencer engagement experience (consumer focus preferred)
• Agency background a plus
• Experience with national/global brands
• Strong influencer strategy, activation, and optimization experience

What You’ll Do

• Support influencer engagement for Honeymoon accounts by partnering with clients, agencies, agents/influencers, and vendors
• Serve as key support to internal Account Leads and Honeymoon teams in building, executing, and optimizing influencer strategies, including building briefs, managing tools, vetting partners, collaborating with creators and owning influencer-related budgeting
• Support negotiation of influencer partners and contracts across clients with an eye toward value, performance, and scalability
• Serve as one of our experts on FTC and any necessary industry-related influencer regulations
• Develop a measurement framework in partnership with other key experts and help measure and track our influencer work to meet or exceed client KPIs
• Provide direction to and manage other team members to support influencer research, background checks, and campaign execution while building efficient, repeatable processes
• Partner with paid media agencies of our clients to strategically amplify influencer content and help recommend paid amplification for those clients without paid agency partners
• Contribute to the development and evolution of our agency’s overall influencer practice, including frameworks, tools, and best practices
• Help our agency and clients understand influencer trends and the future of the capability from a growth perspective
• Identify new business opportunities and support the growth of our influencer capabilities and agency business
• Serve as a key influencer expert in new business RFPs and pitches
• Research and manage influencer partnerships to help keep our clients relevant and competitive
• Bring some big ideas to the world on your clients’ behalf, build something impactful, and have a lot of fun while you do it!

Core Responsibilities

1. Client Influencer Engagement – Serve as a trusted influencer expert for clients by delivering strategic counsel, creative recommendations, and proactive solutions aligned to business goals
2. Influencer Strategy – Build performance-minded strategies, briefs, direction, and foster strong relationships with earned and paid influencer partners that align with our clients’ brands
3. Campaign Execution – Deliver high-quality, on-time, on-budget programs with cross-functional teams through influencer content development, approvals, execution, and optimization
4. Reporting & Insight – Define success metrics, set KPIs, measure impact, analyze results, and translate insights into clear optimization recommendations
5. Team Coaching – Mentor entry-level talent and emerging influencer experts by sharing best practices, frameworks, and performance learnings

Key Skills

Influencer strategy • Digital/social fluency • Influencer execution • Data comprehension • Storytelling • Campaign measurement • Influencer content development • Influencer partner management • Team coaching

Salary

$80k - $115k

Our Benefits

• Comprehensive health plan
• 401 (k) with company match
• Generous PTO
• Parental & private health leave
• And more

Honeymoon works alongside teammates Candor and Salient agencies, operating as one to deliver custom, high-impact work for national and global clients. We are owned by Salient Holdings, LLC.