Events Marketing Manager

About Adams Group

Adams Group is a fifth-generation, family-owned specialty food company built on over 110 years of a simple but powerful belief: good food starts with good people. Founded on the principle of doing the right thing, we've grown to become the most trusted provider of high-quality specialty grains, oils, and seeds—delivering quality ingredients from seed to shelf.

Rooted in trusted farmer partnerships and vertically integrated operations, we combine agricultural expertise with intentional innovation to deliver specialty at scale. Our commitment to quality, sustainability, and integrity isn't just what we do—it's who we are.

Our Legacy of Innovation

While we stay true to our values, our success across five generations comes from our entrepreneurial spirit and ability to adapt to the needs of a changing food landscape. Embodying the spirit of California, we push boundaries, pioneer new standards, and create better-for-all alternatives that nourish people from infancy to adulthood.

More Than a Job—A Purpose

At Adams Group, we offer more than careers; we offer the opportunity to be part of something meaningful. Whether you're producing high-quality ingredients, supporting sustainable practices, or building trusted relationships across our global network, your work helps nourish lives and communities across generations.

We care deeply for our people, build strong relationships with our partners, deliver consistently for our customers, and enrich the communities we serve. Together, we're elevating industry standards and making a lasting impact on the world.

Join Our Story

Come be part of a legacy where good starts with you. At Adams Group, you don't just have a career—you have a legacy.

Our Core Values

At Adams Group, we live by five core values that guide everything we do:

• Quality in all we do
• Doing the right thing
• Building relationships for shared success
• Adapting to change
• Leaving the world better than we found it

Position Summary:

This role owns how Adams Group and Marianne’s come to life in person.

The Event Marketing Manager will lead strategy and execution for Adams Group and Marianne’s most important brand moments — trade shows, media events, influencer gatherings, retail activations, and community experiences that build awareness, relationships, and demand for the brand.

Working closely with Marketing, Sales, and external partners, this role will create memorable, highly organized, and visually compelling experiences that represent Marianne’s with excellence. This is not a traditional field marketing role — this is brand-forward, high-impact event marketing at the center of how Adams Group and Marianne’s grow.

Key Responsibilities:

Trade Shows & Industry Events

• Own strategy and execution for major trade shows including Expo West, regional shows, and industry events
• Manage booth design partners, vendors, logistics, timelines, and budgets
• Develop event timelines, run-of-show documents, and ensure cross-functional alignment
• Lead on-site execution including setup, staffing coordination, flow, and strike
• Track event leads, key conversations, relationships, and overall ROI

Media, Influencer & Retail Events

• Plan and execute media events, influencer gatherings, and retail partner activations
• Coordinate product, signage, sampling, swag, and hospitality needs
• Support speaking opportunities and awards events in partnership with Communications
• Ensure consistent brand presentation across all physical touchpoints

Process, Playbooks & Cross-Functional Alignment

• Build event playbooks and scalable processes for future execution
• Partner closely with Sales and Marketing to ensure events align with commercial priorities
• Serve as the point of coordination between internal teams and external partners for all event-related needs

Required Qualifications:

Education and Experience

• 5–8+ years of experience in event, experiential, or trade show marketing (CPG or food preferred)
• Proven ability to manage large trade shows and brand activations end-to-end
• Experience managing vendors, budgets, and production timelines
• Experience with sampling, seeding, and hospitality-style brand events

Skills and Competencies:

• Exceptional project management skills and strong attention to detail
• Creative thinker who understands how physical space brings a brand to life
• Highly organized, proactive, and calm under pressure
• Strong communication and coordination skills across teams and partners
• Passion for food, design, and creating meaningful brand experiences

Working Conditions:

• Willingness to travel seasonally for trade shows, regional events, and media gatherings
• Remote, with 1x/week travel to Natomas, CA (Sacramento), trade shows, and key events

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