Marketing Manager

ABOUT NiTEO PRODUCTS, LLC

NiTEOTM is a portfolio of premier trusted brands dedicating to solving everyday problems—in the home and on the road. Our portfolio spans odor elimination, stain removal, household cleaning, fabric care, and automotive appearance and maintenance, with products sold through leading national retailers throughout North America and trusted by millions of consumers. We are committed to delivering products with unsurpassed performance.

POSITIONSUMMARY

OZIUM (the original, iconic odor-elimination challenger brand) and FOLEX (the cult-favorite, problem-solving stain remover) are experiencing rapid growth and expanding our in-house marketing capabilities. We’re looking for a data-driven, creative, and culture-immersed Marketing Manager to lead social media, paid media execution, creator/community building, and always-on brand storytelling across both brands.

This role blends brand building with performance: you’ll own the social voice, manage paid media partners, activate creators, and develop community engagement that drives both awareness and conversion. If you understand the difference between a thumb-stopping creative hook and ROAS-positive paid optimization—and love both—this role is for you.

ESSENTIA****L POSITIO****N RESPONSIBILITIES

Social Media Strategy & Execution

• Build and manage the organic social media calendars for OZIUM and FOLEX across Instagram, TikTok, and emerging channels.
• Develop thumb-stopping short-form content (concepts, scripts, trend-based executions).
• Maintain brand voice consistency and continue optimizing and developing our storytelling voice based upon what is most engaging with our community.
• Manage posting cadence, community engagement, and channel performance analytics.

Paid Media & Performance Marketing

• Partner with agencies to execute paid social, display, and programmatic campaigns that drive revenue growth.
• Own briefing, creative asset development, targeting recommendations, flighting, and in-flight optimizations.
• Track and report weekly on ROAS, CPM, CTR, and other key metrics.
• Identify top-performing content and rapidly iterate toward performance wins.

Creator, Influencer & Community Management

• Build and manage a pipeline of creators for UGC, paid partnerships, and advocacy programs.
• Develop playbooks for outreach, product seeding, and long-term ambassador activation.
• Track creator performance, negotiate contracts, and ensure compliance with brand standards.
• Cultivate the OZIUM and FOLEX communities across social, Amazon, and retail review platforms.

Brand Activation & Campaign Development

• Support cross-channel campaigns, new product launches, seasonal activations, and tentpole moments.
• Partner closely with internal brand/agency teams on messaging, asset needs, and brand storytelling.
• Conduct competitor monitoring and trend tracking to stay ahead of the category.

Reporting & Insights

• Maintain weekly dashboards for social, paid, and creator performance.
• Present insights and recommendations for optimizations and content opportunities.
• Build test-and-learn frameworks for messaging, creative formats, hooks, audiences, and placements.

REQUIRED SKILLS A****ND EXPERIENCE

• 3–5+ years experience in social media management, digital marketing, or paid media (consumer products preferred).
• Strong understanding of performance marketing fundamentals and analytics.
• Hands-on experience creating short-form content (IG Reels/TikTok).
• Proficiency in Meta, TikTok Ads Manager, Google Analytics, and social scheduling platforms.
• Experience managing creators and influencer programs.
• Strong copywriting, trend-spotting, and community engagement skills.
• Entrepreneurial, scrappy, “figure it out” mindset—thrives in high-growth, fast-paced environments.
• Passion for consumer problem-solving brands, culture, trends, and digital storytelling.

Preference will be given to candidates with the following:

• Consumer products experience preferred.

EDUCATIONAL REQUIREMENTS

• Bachelor’s Degree preferred
• 3-5+ years of experience in social media management, digital marketing or paid media