Marketing Specialist

Job Title: Marketing Specialist

Team: Food Business Unit

Reports to: Business Unit Manager

Role Summary: As a key member of the Food Business Unit, this role is accountable for achieving quantifiable year-over-year (YOY) growth in sales-ready leads. The Marketing Specialist will develop, implement, and optimize data-driven marketing strategies and content tailored to Testo’s Food portfolio, measurably enhancing our brand position and market penetration.

Overall Performance Objective: Achieve a targeted YOY increase in sales-ready leads (defined by MQL-to-SQL conversion rates) from both new and competitive displacement opportunities, directly contributing to the Food Business Unit's sales pipeline and revenue goals.

Key Responsibilities & Performance Indicators:

• Strategic Lead Generation & Conversion Optimization:
• Objective: Consistently generate a high volume of qualified leads and optimize the conversion funnel.
• Activities & KPIs:
• Develop and execute social media strategies to achieve an increase in lead generation from social channels and growth in engagement rates.
• Collaborate with the sales team to develop and implement sales enablement tools and processes, aiming to improve the MQL-to-SQL conversion rate and reduce the average sales cycle length for marketing-generated leads.
• Track and report on Cost Per Lead (CPL) and Cost Per Acquisition (CPA) for all lead generation activities.
• Targeted Multi-Channel Campaign Management:
• Objective: Enhance brand awareness among target segments and drive qualified traffic that converts to leads.
• Activities & KPIs:
• Design, launch, and manage multi-channel marketing campaigns (digital, email, content, trade shows, events) with clear lead generation targets and a focus on achieving a target Return on Marketing Investment (ROMI).
• Develop high-impact marketing materials (brochures, case studies, white papers, presentations) measured by their usage in the sales process and their contribution to lead conversion rates (e.g., [B]% conversion rate from content downloads).
• Implement and manage SEO strategies to achieve and maintain top search engine rankings for targeted keywords and execute PPC campaigns to achieve a target Click-Through Rate (CTR) and a conversion rate while optimizing for a specific Return on Ad Spend (ROAS).
• Monitor and report on website traffic, landing page conversion rates, and overall campaign engagement metrics.
• Data Analysis, Continuous Improvement & Market Insights:
• Objective: Leverage data analytics to continuously refine marketing strategies and ensure market relevance.
• Activities & KPIs:
• Regularly analyze marketing campaign performance data (using CRM, Google Analytics, marketing automation platforms) to identify trends, optimization opportunities, and report on key metrics including lead volume & conversion rates.
• Conduct A/B testing on digital assets (emails, landing pages, ads) to improve key performance metrics.
• Stay informed of industry trends, competitive landscape, technologies, legislation, and regulations, presenting quarterly insights to marketing and sales teams to adapt strategies and maintain a competitive edge.
• Cultivate relationships with industry influencers and key opinion leaders, seeking to secure co-marketing opportunities or endorsements per year.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5 years of marketing experience with a demonstrated track record of achieving and exceeding lead generation and revenue growth targets.
• Proven experience in developing and executing data-driven marketing campaigns across multiple channels (digital, email, social, content).
• Strong analytical skills with experience using marketing analytics tools (e.g., Google Analytics, CRM analytics, marketing automation software) to interpret data and drive decisions.
• Proficiency in SEO/PPC principles and campaign management.
• Excellent communication, negotiation, and interpersonal skills, with an ability to present data and insights clearly.
• Ability to work effectively both independently and collaboratively in a fast-paced, results-oriented team environment.
• A proactive, self-starter mentality with a strong focus on achieving measurable outcomes.
• Specifically called out "strong analytical skills with experience using marketing analytics tools."
• Mentioned "results-oriented team environment" and "strong focus on achieving measurable outcomes."

Reporting Locations: West Chester, PA

Sparta, NJ

Hybrid: 4 days office, 1 day remote

Base Salary: $60,000.00; plus, bonus

Job Type: Full-time

Pay: $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Sparta, NJ 07871