Marketing Coordinator

I

Scope

Position Title

Marketing Coordinator

Department

Marketing

Reports to

Chief Marketing Officer (CMO)

Direct Reports

N/A

Position Summary

KidZania Dallas is looking for a proactive, organized, and creative part-time Marketing Coordinator to support cross-marketing initiatives and launch marketing activities promoting KidZania as a leading edutainment park for families, schools, and corporate events.

This role works closely with the CMO and is ideal for a junior marketer who wants hands-on experience in partnerships, local marketing activations and campaigns.

Responsibilities

• Planning and execution of cross-marketing initiatives with local partners, schools, nonprofits, malls, and family-oriented brands
• Assist in launching marketing activities promoting family visits, field trips, birthday parties, and corporate events
• Organize and execute on-site and off-site marketing activations and community events
• Support influencer and local creator visits
• Assist with content coordination for social media, including briefing photographers and collecting assets
• Keep business listings updated across platforms such as Google Maps, Yelp, and Apple Maps
• Support internal coordination with operations, sales, and events teams to ensure smooth campaign execution

Additional Responsibilities

• Assist with basic reporting on marketing activities and partnerships performance
• Help track timelines, deliverables, and marketing calendars
• Support research on local competitors, events, and partnership opportunities
• Create promo codes, discounts, and basic offers in internal operational systems
• Handle special assignments or projects as assigned by the Chief Marketing Officer

II

Qualifications Education Currently pursuing or completed a Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred but not mandatory)

Work Experience Experience or strong interest in entertainment, family brands, education, or experiential marketing is a plus

Required Skills

• Strong written and spoken English
• Good organizational skills and attention to detail
• Ability to manage multiple small tasks and follow through
• Comfortable communicating with partners and internal teams
• Proactive, curious, and willing to learn
• Having a hobby (Dance, Sports, Music, etc.) is a plus

Technical Skills

• Confident PC and Google Workspace user
• Basic proficiency in Excel and PowerPoint (or Google Sheets / Slides)
• Basic understanding of social media platforms (Instagram, TikTok, Facebook)

III & IV

Competencies & Compensation

Travel Some occasional local travel to off-site events. Reimbursement for gas/mileage will be provided.

Driver's License and/or reliable transportation required.

Physical Requirements

• Ability to stand, walk, or move around the park, mall, or other areas for extended periods during events and activations.
• Ability to lift, carry, push, or pull up to 20 pounds (e.g., signage, props, marketing materials).
• Ability to bend, reach, and assist with light setup for events or promotional displays.
• Ability to sit for extended periods while performing computer-based work.
• Ability to visually review digital and printed marketing materials for accuracy.
• Ability to hear and communicate clearly with guests, partners, and internal teams in a busy environment.

Hours

• Part-time, from 20 hours per week
• Weekday availability between 9am-5pm preferred
• Weekly schedule may vary based on events, activations, and business needs.
• Occasional weekends or holidays may be required.

IV Total Compensation Pay & Classification $15/hour

Part-time, non-exempt

Benefits

• Mall Employee Discounts
• PTO
• Flexible schedule

Perks Free tickets to KidZania

Background Check