Social Media and Marketing Manager

Job Overview
We are seeking a dynamic and energetic Social Media and Marketing Manager to lead our digital engagement and brand visibility efforts. In this role, you will craft compelling content, develop innovative marketing strategies, and manage our social media presence across multiple platforms. Your expertise will drive brand awareness, foster community relationships, and elevate our online footprint through creative campaigns, data-driven insights, and strategic partnerships. This is an exciting opportunity for a motivated professional passionate about digital marketing, social listening, and visual storytelling to make a significant impact in a fast-paced environment.

Responsibilities

• Develop and execute comprehensive social media marketing strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and resonate with target audiences.
• Manage daily social media operations using tools like Hootsuite or Buffer to schedule posts, monitor interactions, and analyze performance metrics.
• Implement SEO best practices and conduct keyword research to optimize content for search engines and improve organic reach.
• Utilize social listening tools to monitor brand sentiment, industry trends, and competitor activities; respond proactively to community feedback.
• Oversee paid advertising campaigns on Facebook Ads and other digital channels to maximize ROI while maintaining brand consistency.
• Collaborate with public relations teams to enhance brand reputation through strategic outreach and media relations.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign effectiveness; prepare reports with actionable insights.
• Coordinate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) for visual content creation; ensure all visuals meet branding standards.
• Manage relationships with influencers, partners, and stakeholders to expand reach and foster collaboration opportunities.
• Proofread all content for accuracy, clarity, and tone before publication; ensure messaging aligns with overall branding strategy.

Qualifications

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in social media management tools such as Hootsuite or Buffer; experience with Facebook Advertising is essential.
• Skilled in graphic design and video editing using Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite or similar software.
• Strong understanding of SEO principles, keyword research techniques, and web analytics platforms like Google Analytics.
• Knowledge of social listening tools to track brand sentiment and industry trends effectively.
• Excellent written communication skills with an eye for proofreading and content creation tailored for diverse audiences.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Experience in relationship management with influencers, media outlets, or community groups is a plus. Join us if you’re ready to energize our brand’s voice online! Bring your creativity, strategic thinking, and passion for digital marketing to help us connect authentically with our community while driving measurable results through innovative social media campaigns!

Pay: $45,000.00 - $65,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Work Location: Hybrid remote in Bolingbrook, IL 60440