Social Media and Marketing Coordinator

Job Overview
We are seeking a dynamic and energetic Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this role, you will craft compelling content, develop innovative campaigns, and leverage analytics to drive engagement, increase brand awareness, and support our overall marketing strategy. Your creativity, strategic thinking, and passion for social media marketing will be instrumental in connecting with our target audiences and fostering meaningful relationships. This paid position offers an exciting opportunity to make a tangible impact in a fast-paced, innovative environment.

Responsibilities

• Develop and execute comprehensive social media strategies that align with brand goals and target audience interests across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging, high-quality content including graphics, videos, photography, and written posts that resonate with diverse audiences.
• Manage daily social media operations using tools like Hootsuite and Buffer to schedule posts, monitor engagement, and track performance metrics.
• Utilize social listening tools to monitor brand reputation, industry trends, and customer feedback for insights that inform content creation and campaign adjustments.
• Implement SEO best practices by conducting keyword research to optimize content for search engines and increase organic reach.
• Design visually appealing graphics and multimedia assets using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance campaign visuals.
• Plan and manage paid advertising campaigns on Facebook Advertising and other platforms to boost reach and conversions.
• Analyze web analytics through Google Analytics and other tools to measure campaign effectiveness, user engagement, and ROI; adjust strategies accordingly.
• Collaborate with cross-functional teams including PR, sales, e-commerce, and creative departments to ensure consistent branding across all channels.
• Foster strong relationships with influencers, media outlets, partners, and customers through effective relationship management strategies.
• Proofread all content meticulously to ensure clarity, accuracy, and brand consistency before publication.
• Stay up-to-date with the latest trends in digital marketing, social media innovations, and platform algorithms to keep strategies fresh and effective.

Experience

• Proven experience in social media management or digital marketing roles with a strong portfolio demonstrating successful campaigns.
• Extensive knowledge of social media platforms’ features and advertising options including Facebook Ads Manager.
• Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Familiarity with social listening tools (e.g., Brandwatch or Sprout Social) for monitoring online conversations.
• Strong understanding of SEO principles along with experience conducting keyword research for content optimization.
• Experience analyzing web analytics data using Google Analytics or similar tools to inform strategic decisions.
• Ability to craft compelling content tailored for diverse audiences while maintaining brand voice consistency.
• Excellent proofreading skills ensuring all communications are polished and professional.
• Knowledge of e-commerce platforms is advantageous for integrating marketing efforts with online sales channels. Join us as our Social Media and Marketing Manager — where your creativity fuels our growth! Bring your expertise in digital marketing tools like Hootsuite, Buffer, Adobe Creative Suite, Google Analytics, Facebook Advertising—and your passion for storytelling—to create impactful campaigns that inspire action!

Job Type: Part-time

Pay: $19.00 - $20.00 per hour

Benefits:

• Employee assistance program
• Flexible schedule

Work Location: Hybrid remote in Palmdale, CA 93551