Social Media Manager & Creator (remote)

About Repurpose

Repurpose is a purpose-driven company and the market leader in plant-based, non-toxic household essentials. We believe in harnessing the power of brand, story, and community to engage people, drive planet-wide change, and build long-term value. We operate with high energy, high integrity, and a bias toward action — and we’re looking for a creative, social-native marketer to own content execution across our social channels.

This position is remote with occasional travel for team meetings.

To apply, provide the following:

• Resume with link to portfolio, links to social channels and/or links to work done for other B2C consumer packaged goods products/ brands.
• Cover letter that includes: 1) why you are interested in Repurpose and 2) why you think you are the right person for Repurpose.

About the Position

The Social Media Manager & Creator is a skilled individual contributor role with primary ownership of social media content creation, publishing, and performance optimization, without people management responsibilities. Reporting to the Marketing Director, this hands-on role owns the day-to-day social content calendar and leads content development from concept through approval and publishing, ensuring content is delivered on time and aligned with campaign goals.

This role is ideal for a creative storyteller who is comfortable behind and in front of the camera with strong content instincts, platform fluency, and solid project management skills. The Social Media Manager & Creator translates briefs and ideas into high-quality image, video, and written content, while continuously optimizing based on platform trends and performance insights. While this role does not own brand or marketing strategy, it plays a critical executional role within established brand guidelines and campaign frameworks.

About You

• 2–3 years of experience in content, social media, or marketing roles, preferably with CPG, DTC, or lifestyle brand experience.
• Strong written and verbal English communication skills.
• Proven visual sensibility with hands-on experience capturing high-quality photo and video content.
• Graphic design and/or video editing experience using tools such as Adobe Creative Suite, CapCut, Edits, Canva, Figma, or comparable platforms.
• Hands-on experience creating and publishing content across major social platforms (Instagram, TikTok, Pinterest, YouTube, Facebook).
• Familiarity with social scheduling and content management tools (e.g., Hootsuite or similar).
• Strong proficiency with AI-powered tools to support content ideation, copy development, briefs, and creative execution.
• Comfort working with mobile-first content creation tools and adapting brand assets for social use.

Key Responsibilities

Content Creation & Publishing

• Own planning, development, and execution of social content across platforms, including internally produced content and content created with external creators.
• Own and manage the social content calendar, ensuring alignment with campaigns, launches, and integrated marketing priorities.
• Create original short-form photo and video content (staging, shooting, editing), adapting existing brand assets and leveraging AI-powered tools where relevant; skilled behind and in front of the camera.
• Be on the pulse of trends, ready to adapt and execute in a brand right way before the moment passes.
• Draft, edit, and adapt social copy in line with brand voice and platform best practices.
• Publish and schedule content using platform-specific best practices and social management tools.
• Continuously optimize content based on performance data, platform trends, and audience insights.
• Creator & Partner Content Support
• Lead content development with external creators by drafting briefs, managing timelines, reviewing deliverables, and ensuring brand and platform alignment.
• Partner with the Marketing Coordinator to ensure creators receive product, required assets, and payment.
• Support content-driven giveaways and content-led co-marketing initiatives in collaboration with the Marketing Director.

Community Engagement

• In partnership with the Marketing Coordinator, share ownership of inbound community engagement by monitoring comments and messages, responding appropriately, and escalating issues as needed.
• Support outbound engagement by building visibility and relationships through thoughtful interactions with relevant creator, influencer, and brand accounts in communities aligned with our core customer.
• Execution & Reporting Support
• Track key content and social performance metrics on an ongoing basis.
• Compile performance summaries highlighting engagement trends, top-performing content, and optimization opportunities to inform future content planning.

Execution & Reporting Support

• Track key content and social performance metrics on an ongoing basis.
• Compile performance summaries highlighting engagement trends, top-performing content, and optimization opportunities to inform future content planning.

Pay & Benefits

Pay Range: $75,000 - $90,000.

Benefits: Repurpose offers medical, dental, and vision insurance and 401K.