Marketing Data & Analytics Manager

Metro Vein Centers is a rapidly growing healthcare practice specializing in state-of-the-art vein treatments. Our board-certified physicians and expert staff are on a mission to improve people's quality of life by relieving the painful, yet highly treatable symptoms of vein disease—such as varicose veins and heavy, aching legs.

With over 60 clinics across 7 states, and still growing, we're building the future of vein care—delivering compassionate, results-driven care in a modern, patient-first environment.

We proudly maintain a Net Promoter Score (NPS) of 93, the highest patient satisfaction in the industry.

We're seeking a Marketing Data & Analytics Manager to help own and evolve our marketing measurement, integration workflows, and CRM data strategy. This is a highly cross-functional role that supports performance reporting, platform connectivity, lifecycle data management, and attribution logic across our marketing ecosystem.

This person must be comfortable working with marketing, sales, analytics, and engineering partners, and have hands-on experience with most of the following platforms HubSpot, Tableau, Improvado, Census/Fivetran, SQL, Google Bigquery, DBT, Portable and data warehouses.

You'll be the go-to person for getting the right data into the right systems—cleanly, accurately, and on time.

Key Responsibilities

Measurement & Analytics

• Build and manage reports across paid and organic channels: Ads, SEO, Social, Influencer, Website, Lifecycle
• Track and analyze patient journey data from ad click to treatment conversion
• Develop dashboards in Hubspot, Tableau, and Excel and assist with data visualization for leadership
• Perform list segmentation and reporting for email, direct mail, and ad targeting (e.g., by zip code, treatment stage, etc.)
• Monitor attribution trends and conversion funnel performance using internal and on-platform data

Marketing Integrations & Conversion Tracking

• Own and maintain marketing tech stack integrations, including:
• • HubSpot, Postie, IgnitePost, CallRail, Switch, Google Tag Manager
• Ensure clean, timely data passbacks from marketing into sales systems and vice versa
• Troubleshoot conversion tracking issues across new and existing marketing channels
• Help stand up new marketing channels by leading data pipeline, tracking, and attribution setup

Website & CRM Data Management

• Maintain website data capture integrity and ensure proper funnel tagging
• Develop marketing workflows within HubSpot and coordinate data flow across systems
• Monitor and manage CRM data quality, especially as it relates to marketing attribution and lifecycle workflows
• Create and track lifecycle metrics such as treatment plan progress and flag marketing/sales handoff issues

What You Bring

• 2–3+ years experience in a marketing analytics, martech, or similar role
• Hands-on experience with:
• • HubSpot CRM and marketing automation
    • Tableau (or similar BI tools)
    • Familiar with data warehouses–particurlarly Google BigQuery and solid grasp of SQL
    • Plus: Some familiarity with Improvado, Portable, Census, Fivetran (or similar data pipeline and ETL tools)
• Experience integrating and troubleshooting third-party marketing platforms with CRMs
• Experience with ETL processes in relation to common marketing data platforms and data warehouses
• Working knowledge of conversion APIs (e.g., Meta CAPI, Google Enhanced Conversions), server-side tagging, and Google Tag Manager and for compliant and accurate marketing attribution.
• Working understanding of data governance, naming conventions, and field mapping across platforms
• Able to QA, debug, and validate tracking discrepancies between source-of-truth platforms (e.g. CRM vs ad platform vs analytics)
• Strong project management and communication skills—you'll work across teams and with multiple
• Organized, curious, and detail-oriented—you catch what others miss and know how to QA your own work
• Able to troubleshoot technical issues and communicate solutions clearly with non-technical stakeholders
• Experience in a multi-location business, healthcare, or patient journey tracking a plus
• Bonus: Understands how to navigate data restrictions and system complexities in a HIPAA‑compliant environment, ensuring all marketing workflows, integrations, and data handling meet privacy and compliance standards.

Benefits to Support Your Wellbeing & Lifestyle

Full-time team members at Metro Vein Centers are eligible for:

• Medical, Dental, and Vision Insurance
• 401(k) with Company Match
• Paid Time Off (PTO) + Paid Company Holidays
• Company-Paid Life Insurance
• Short-Term Disability Insurance
• Employee Assistance Program (EAP)
• Career Growth & Development Opportunities

Compensation

Schedule

The Metro Vein Centers Difference

Healthy legs. Happier lives.

At Metro Vein Centers, we believe exceptional care begins with an exceptional experience. Our mission is to make vein care approachable, empowering, and connected to overall well-being. From the first conversation to the final follow-up, every patient interaction reflects our commitment to compassion, expertise, and trust.

A team united by purpose.

Our values guide everything we do:

• Patients First, Always – Every interaction should make our patients feel valued, heard, and cared for.
• Stronger Together – Teamwork and collaboration drive our success. We lift each other up to deliver the best for our patients.
• A Can-Do Spirit – We meet every challenge with positivity, flexibility, and problem-solving energy.
• Results That Make a Difference – We're driven to improve lives through meaningful, measurable outcomes.
• Commitment to Growth – We invest in our people, fostering advancement and professional development at every level.

Metro Vein Centers is an Equal Opportunity Employer.

We're committed to creating a workplace where everyone feels seen, heard, and supported. We do not discriminate based on race, color, religion, sex, national origin, age, disability, genetics, gender identity or expression, sexual orientation, veteran status, or any other protected status in accordance with applicable federal, state, and local laws. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, benefits, and termination.

Legal & Compliance Notice:

Metro Vein Centers complies with all applicable federal, state, and local employment laws, including those related to nondiscrimination, equal opportunity, and pay transparency. Where specific disclosures or postings are required by law, we provide this information as part of our hiring process or upon request.

Your privacy matters.

To learn more about how we collect, use, and protect your information, please review our privacy policy here.